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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>In the episode titled “Everything You Need to Know About Staging,” Sara shares insights from over a decade of experience in the industry, discussing how strategic styling influences buyer perception, strengthens marketing campaigns, and ultimately helps properties achieve stronger results. The discussion explores the psychology behind staging, the evolution of property presentation, and why professional styling has become a critical component of modern real estate marketing. Since founding Perth Style Co., Sara has been focused on elevating the way properties are presented to market. What began as a vision to transform empty spaces into aspirational homes has grown into one of Western Australia’s leading styling and design companies. This podcast conversation offers valuable insights for homeowners, developers, and real estate professionals looking to better understand how thoughtful presentation can impact a property’s success.</image:caption>
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      <image:caption>When asked where clients should invest, Kellie is clear. A well-made sofa, a quality rug, considered window treatments, and thoughtfully designed built-in cabinetry form the backbone of a home. These are the pieces that work hardest, both visually and practically, and when chosen well, they anchor a space for years to come. Rather than filling a home with fleeting details, she encourages clients to focus on these foundational elements first. They create a sense of permanence and cohesion that can evolve as tastes change. DESIGNING BEYOND TRENDS For Kellie, trends are rarely the starting point. Instead, longevity and functionality lead every decision. Materials, finishes, and furnishings are chosen based on how they’ll perform over time and how well they suit the client’s lifestyle and whether that means accommodating children, pets, or the rhythms of daily life.</image:caption>
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      <image:caption>In Western Australia, flower gifting carries its own rhythm. Shaped by native blooms, seasonal availability and a relaxed way of life, the tradition here feels grounded and authentic. Rather than excess, it’s often: A single native stem picked up for a friend A seasonal bunch chosen with care Flowers given without occasion, simply because someone crossed your mind These gestures may be small, but their impact is lasting.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/christmashostingwithsarasutton</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
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      <image:title>JOURNAL - MY PHILOSOPHY FOR A STRESS-FREE, STYLISH CHRISTMAS</image:title>
      <image:caption>Hosting shouldn’t mean disappearing into the kitchen all day or feeling frazzled by lunchtime. The truth is: with smart planning, Christmas can feel relaxed, elegant, and genuinely enjoyable. I outsource what doesn’t need to be done by hand pre-cooked glazed hams and pre-cleaned prawns. A beautiful platter, fresh herbs, citrus slices or a garnish of cranberries instantly elevates simple food. This frees you to focus on what really matters: setting the scene, creating memories and actually being present.</image:caption>
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      <image:caption>ELEVATE THE EXPERIENCE: MAKE CHRISTMAS FEEL LIKE AN OCCASION Australia does casual so well, but Christmas is the perfect excuse to revive a sense of occasion. Think: Dressier outfits Formal table settings Your special glassware and heirloom pieces Vinyl records playing instead of a playlist It’s nostalgic, thoughtful and sets the entire mood for the day.</image:caption>
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      <image:title>JOURNAL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>JOURNAL</image:title>
      <image:caption>1. Elegant Stationery Printed invitations, menus, place cards and matching gift tags create a luxurious, cohesive theme. It feels beautifully intentional and guests love it. 2. Christmas Karaoke Trust me — this is a crowd favourite. What starts as a kids’ activity quickly becomes an adults-only takeover. It breaks the ice instantly. 3. DIY Christmas Cocktail (or Mocktail) Station Set up a self-serve bar with mixers, syrups, citrus, herbs and sugar-rimmed glasses. It gets guests mingling and takes pressure off you. 4. Games (The Unexpected Kind) Pass the Parcel with dares or trivia, Christmas Pictionary, or charades . Even quick, silly games create hilarious memories and give structure to a long lunch. 5. A Memory-Making Table Conversation starter cards and gratitude crackers bring generations together. Last year, the stories shared at my own table were some of the most touching moments of the entire day. 6. A Polaroid Photo Backdrop Create a simple styled backdrop and let guests take instant photos. Display them on a string during the day, it becomes a living memory wall. 7. An After-Dinner Chill Zone As the day winds down, guests naturally gravitate to a cosy nook. Think candles, mulled wine, blankets and soft jazz. It creates a peaceful place for heartfelt conversations (and a strategic escape from the main table!).</image:caption>
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      <image:title>JOURNAL - Make it stand out</image:title>
      <image:caption>A big thank you to Perth Now for featuring this story in today’s Western Suburbs Weekly. We’re thrilled to see it in print!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/project-feature-foamplaceoceanreef</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/sellingoverchristmas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/699b9ae3-edb8-4e67-af61-112a7ac874d7/FOAMPLACE%2C+OCEAN+REEF-23.jpg</image:loc>
      <image:title>JOURNAL - 1. December buyers aren’t browsing. they’re ready!</image:title>
      <image:caption>By Christmas, the casual browsers have vanished. But the people still refreshing listing portals, booking viewings, and DM’ing agents? They’re the real ones. They’re committed. They’re intentional. And after months of searching in a low-supply market, they’re hungry not to miss the next opportunity. This urgency often translates to: Faster offers Less hesitation Stronger price outcomes When a buyer wants a home locked in before the new year, they move decisively and that momentum can work beautifully in your favour.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/afed03b9-221f-4aae-a6f9-828264e6f94b/GRAYLANDSRD_WR-15.jpg</image:loc>
      <image:title>JOURNAL - 4. LIST NOW, BEAT THE NEW YEAR SURGE</image:title>
      <image:caption>Every January, the market snaps back to life with a flood of new listings. We’re already booking heavily into the new year and expecting another strong post-holiday wave. Launching your property in December means: You capture the most motivated buyers You avoid drowning in the January listing surge You enjoy an unusually spotlighted moment in the market While everyone else is still prepping their homes, you’re already ahead, and perfectly positioned.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/project-feature-elphinstreetfloreat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/psco-insider-gettoknowkellie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/94dc794c-bd47-4212-bd03-0f7c305da73d/PSCO.PORTRAITSHOOT-41.jpg</image:loc>
      <image:title>JOURNAL - Q: Let’s start at the beginning — how did you find your way into design?</image:title>
      <image:caption>A: Design has been on my radar since high school. I was always drawn to creating. For a while, I couldn’t decide whether I wanted to pursue fashion or interiors, both spoke to that same creative side of me. In the end, interiors won. I loved the idea of shaping how people feel in a space, not just how it looks. It’s a kind of creativity that connects deeply with how people live day to day, and that’s what’s kept me hooked ever since.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/6e3ee9b0-e8b8-4789-b437-7f4c429a4aa3/PSCO.PORTRAITSHOOT-32.jpg</image:loc>
      <image:title>JOURNAL - Q. So, why join PSCO?</image:title>
      <image:caption>A: I’ve been following Perth Style Company on socials for years, watching the team grow and really cement their place in the property styling industry. Their work has always stood out, there’s a clear level of care and intention behind everything they do. When the opportunity came up to join, it just felt like the right fit. The fact that Perth Style Company has its own warehouse and logistics team is such a bonus too! It makes installations so much smoother and allows me to focus more on the creative side of things, which is what I love most. Q: What excites you most about this new chapter? A: Working with an established team that truly values design excellence. There’s a strong creative culture at PSCO. everyone is deeply invested in delivering beautiful, considered spaces. I’m excited to contribute my own perspective, keep learning, and be part of a team that continues to set the benchmark for styling in Perth.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/34fb0ddd-502e-4efa-82a0-8ee298a3d951/PSCO.PORTRAITSHOOT-33.jpg</image:loc>
      <image:title>JOURNAL - Q: Let’s talk Interiors — what makes them special?</image:title>
      <image:caption>A: Interiors can change your mood instantly...colour, texture + furniture placement can dictate how people interact with each other, and live together. Even subtle changes in lighting + window treatments can make such a difference + give a space added warmth + atmosphere. Q: What’s your approach with clients? A: I take a really personal approach with clients. I like to understand how people or families actually live — what their routines look like, what feels natural to them. From there, I focus on creating spaces that flow beautifully and feel effortless to use, while still having that sense of style and comfort that makes them feel at home.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/91f16720-ac82-47a9-9d67-1b61a522096f/PSCO.PORTRAITSHOOT-47.jpg</image:loc>
      <image:title>JOURNAL</image:title>
      <image:caption>Q: Favourite part of the design process? A: My favourite part of the process is taking clients through my ideas + concepts for their homes. I can usually feel their relief at having someone else take over...it can be an overwhelming process, so I like being able to bring some clarity to them.  A close second is seeing my clients living in + loving their new space. Q: Three words that sum up your design philosophy? A: Flow, balance + practicality</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/f788a8cb-3ea0-4ae4-ba3d-375344a9f792/PSCO.PORTRAITSHOOT-55.jpg</image:loc>
      <image:title>JOURNAL</image:title>
      <image:caption>Q: You’re also a mum — how does that influence the way you design? A: Family dynamics are such an important factor when designing interiors. I am always considering how each person can feel comfortable in their own home, and I love to incorporate practical solutions to make life easier for the whole family. Q: And when you’re not knee-deep in fabrics and furniture? A: On weekends you will usually find me on the sidelines of ovals + playing fields all over Perth, watching my teenage son play footy or cricket :)</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/elevateyourhomeforsale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-08</lastmod>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/psco-insider-morethanmovers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-21</lastmod>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/thepscoapproach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/346d84e0-c166-4d76-84a8-c5e8bc8d8c10/BR%26JK-22.jpg</image:loc>
      <image:title>JOURNAL - 1. Design for the Camera First</image:title>
      <image:caption>Today, most people first experience a space or product through a screen, whether it’s a property listing, a Furniture Package proposal, or a styled product image online. That’s why we think about the lens first. Design that photographs beautifully not only draws attention, it builds trust and desire, which is key in all areas of styling. In property campaigns, the online listing is your first inspection. Before a single piece is placed, we consider the photographer’s angles, the way natural light falls, and how each frame will lead a buyer’s eye through the home. The goal? To stop them mid-scroll and make them want to step inside. Our Tip:  Walk through the space as if you're holding a camera. What angles tell the story best? Are focal points clear? Is anything cluttering the frame?</image:caption>
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      <image:title>JOURNAL</image:title>
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      <image:title>JOURNAL</image:title>
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      <image:title>JOURNAL</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1754962567409-MLFLSFNMT3QMJ12AD9H6/FLOREAT-29.jpg</image:loc>
      <image:title>JOURNAL</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/e34156b7-10a0-40a6-a582-fc7a5c41a6ac/FLOREAT-80.jpg</image:loc>
      <image:title>JOURNAL - 4. SIGHTLINES &amp; FLOW</image:title>
      <image:caption>Whether we’re designing a full home Furniture Package or styling a home to hit the market, we think about how each view connects to the next. A space should feel cohesive, with tones, textures, and forms that carry through without becoming repetitive. It’s about creating rhythm and inviting people to move deeper into the experience, whether that’s walking through a staged property or moving through a newly furnished home.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/project-feature-graylandrdclaremont</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1748235083047-VS9MPY2BI67R2102SGKX/GRAYLANDSRD_WR-28.jpg</image:loc>
      <image:title>JOURNAL</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1748576474004-U4YN2LFP65B443SLPNXE/GRAYLANDSRD_WR-25.JPG</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1748577299009-8BUQPNMZSC26RER60BQ7/GRAYLANDSRD_WR-8.jpg</image:loc>
      <image:title>JOURNAL</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1748577864100-08Z9GO4SA7FT39L7QVIO/Screen+Shot+2025-05-30+at+12.01.15+pm.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1748577377630-Q84FATAIGTY4F7N25UJW/GRAYLANDSRD_WR-26+2.JPG</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1748577917920-RH0PFBHV8GU56N1LRBUL/Screen+Shot+2025-05-30+at+12.04.55+pm.png</image:loc>
      <image:title>JOURNAL</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1748577769753-YRE9YOPHQBDGC1J17JEY/Screen+Shot+2025-05-30+at+12.00.45+pm.png</image:loc>
      <image:title>JOURNAL</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/project-feature-ellershawmews</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1747115089276-8SD3FKY2Y2EWNQI9RKP5/IMG_7578.JPG</image:loc>
      <image:title>JOURNAL</image:title>
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      <image:title>JOURNAL</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1747116569960-LB6SL8ZD816Q0Z1HY7W2/IMG_7668.JPG</image:loc>
      <image:title>JOURNAL</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1747116232121-ZGM3JS8IQMYINUX7VMWM/IMG_7598.JPG</image:loc>
      <image:title>JOURNAL</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1747116673440-DE10LT8FKUTQU2G89BVF/IMG_7623.JPG</image:loc>
      <image:title>JOURNAL</image:title>
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      <image:title>JOURNAL</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/howtopresentyourairbnbformaxinterest</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/429b9a72-e806-4f6e-a1b4-281df470e868/IMG_5072.JPG</image:loc>
      <image:title>JOURNAL - A styled space tells a story</image:title>
      <image:caption>Today’s guests aren’t just looking for a place to sleep. They want an experience. From the moment they see your listing online, the furniture, layout and styling should help them picture themselves in the space — relaxing, entertaining, escaping. Every piece should feel intentional and inviting. Think about how each area of the home can tell a story: a dining table set for two, an entryway that feels like a warm welcome, or a bedroom that mirrors a boutique hotel. Thoughtful layouts, layered styling, and purposeful furniture all contribute to creating that instant connection — turning browsers into bookings.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1744614014944-MNO1IRWLRYDBL7CNCKZA/IMG_4199.jpg</image:loc>
      <image:title>JOURNAL</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1744614085225-Y63SPRO9F6AC8JJ99XLQ/IMG_4239.jpg</image:loc>
      <image:title>JOURNAL</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/49d22dd7-7bf5-473d-a162-4e8551c3ccd4/IMG_5238.JPG</image:loc>
      <image:title>JOURNAL - A COLLABORATIVE, CREATIVE PROCESS</image:title>
      <image:caption>Our clients love that they can be involved without having to micro-manage. We take the time to understand your goals, aesthetic and budget, then guide you through a refined, seamless process. By working with us, you’re getting access to our signature Perth Style Co. aesthetic — timeless, contemporary and thoughtfully curated. We combine our exclusive furniture collection with pieces from our trusted network of industry suppliers, ensuring a cohesive, elevated look that’s tailored to your property.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/project-feature-maidaplace-mtclaremont</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/project-feature-unwinhouse-salterpoint</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-11</lastmod>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/project-feature-iwanoff-dianella</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-17</lastmod>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/project-feature-faradays-londonhouse</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-28</lastmod>
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  <url>
    <loc>https://www.perthstyleco.com.au/news/sellingatchristmas-sy5sa</loc>
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    <lastmod>2024-11-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/2553d216-db2c-4621-94af-008526b87a36/Screen+Shot+2024-10-10+at+10.54.18+am.png</image:loc>
      <image:title>JOURNAL - SERIOUS BUYERS, ONLY</image:title>
      <image:caption>If you want a quick and efficient sale, then the festive period could be the best time to go to market, trust us! After all, anyone who decides to go in search of a new home over this time is serious about buying.  By this point in the year, many buyers are likely feeling a little fatigued. They’ve been looking at property after property since the beginning of Spring and are running out of steam. Maybe they haven’t found “the one” yet or maybe they’ve been outbid a number of times. Either way, they’re afraid of missing out on the next opportunity and are motivated to secure a property ASAP. This means they could end up paying more than they would have a few months ago which can only benefit you, the seller!</image:caption>
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      <image:title>JOURNAL - BEAT THE RUSH</image:title>
      <image:caption>If you’re thinking of selling your home, there is no time like the present to get it on the market.  At Perth Style Company, we are already taking bookings for January and expect a spike in listings as all the Christmas festivities are over for another year and homeowners are getting back to business. So, it’s best to beat the rush! Get in early and secure the best price for your home before the competition.  What do you think about selling at Christmas? We would love to hear your thoughts, so drop us a line and let us know!</image:caption>
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      <image:title>JOURNAL - THE PSYCHOLOGY OF CLUTTER</image:title>
      <image:caption>Clutter isn't just physical; it's emotional too. Our possessions often carry sentimental value, reminding us of cherished memories or representing aspects of our identity. Additionally, there's a psychological comfort in holding onto items, as they provide a sense of security and familiarity in an unpredictable world. However, when clutter accumulates, it can overwhelm our spaces and our minds, hindering productivity and creativity.</image:caption>
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      <image:title>JOURNAL</image:title>
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      <image:title>JOURNAL</image:title>
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      <image:title>JOURNAL</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/project-feature-agettroadclaremont-4mkrb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1712728203120-U7P5O5C6AE9XIG4BAYE7/IMG_6404.JPG</image:loc>
      <image:title>JOURNAL</image:title>
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      <image:title>JOURNAL</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1712728245622-GU6DQJQ4IGTHN8UN7P7I/6A107A43-36FF-46AD-A50A-4EF2D4E38824.JPG</image:loc>
      <image:title>JOURNAL</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1712728263189-KGYLP92JL41BH3SNLREX/IMG_6409.JPG</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1712728271196-O4JLOS8S8S16IHXJIAP3/IMG_6385.JPG</image:loc>
      <image:title>JOURNAL</image:title>
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      <image:title>JOURNAL</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/project-feature-agettroadclaremont</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1711416033102-VATAGRYCJ2MV08NVWF8D/IMG_2361.JPG</image:loc>
      <image:title>JOURNAL</image:title>
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      <image:title>JOURNAL</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/project-feature-wembleydowns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
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      <image:title>JOURNAL</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/project-feature-112glosterstreet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-26</lastmod>
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      <image:title>JOURNAL</image:title>
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      <image:title>JOURNAL</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/coffeetablestylingwiththeexperts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/d0a393be-f4c7-425a-b96c-faf7dc489763/IMG_1566.JPG</image:loc>
      <image:title>JOURNAL - embrace simplicity</image:title>
      <image:caption>When approaching coffee table styling, we opt for a clean and uncluttered aesthetic. Begin by selecting a coffee table that complements the overall design scheme of the room. Choose a piece with clean lines and minimal ornamentation to serve as the perfect canvas for your styling endeavours. If you're wanting to add a little bit of extra visual interest and elegance, we love the use of a marble coffee table.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/01821207-c0f8-45eb-928a-3ccd13edc93c/IMG_0627.JPG</image:loc>
      <image:title>JOURNAL - the power of negative space</image:title>
      <image:caption>In the world of styling, negative space is as important as the objects themselves. Allow breathing room between each element on your coffee table to create a sense of openness. Embrace the beauty of simplicity by allowing certain areas of the table to remain unadorned, allowing the eye to rest and appreciate the understated elegance of the space. It's human nature to feel overwhelmed by clutter, and even with beautiful pieces, less is usually more.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/52e4809a-4752-4c7f-8888-77633028bb9b/IMG_1695.JPG</image:loc>
      <image:title>JOURNAL</image:title>
      <image:caption>Coffee table styling is an art form that requires a discerning eye and a thoughtful approach. By embracing simplicity, selecting thoughtful elements, and practicing mindful arrangement, you can create a coffee table display that exudes sophistication and style. So go ahead, curate your coffee table with care, and watch as it becomes the focal point of your living space, effortlessly blending form and function. As always, have fun with styling and make it your own!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/how-to-style-a-bedroom-like-a-pro</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/d03d8e57-a415-46fd-a663-3424f78762ad/Screen+Shot+2024-02-21+at+9.52.25+am.png</image:loc>
      <image:title>JOURNAL - Artwork and theming.</image:title>
      <image:caption>For us, every room we design typically begins with a brainstorming session centered around how we envision the space both visually and emotionally. So, what ambiance are you aiming for in your bedroom? Are you seeking an open, breezy haven for peaceful slumber? Or perhaps a sleek, opulent retreat exuding luxury? Whatever your preference, it's crucial to determine the colour scheme and artwork that will help bring your vision to life At Perth Style Company, our approach embraces natural elements such as organic textiles and earthy hues to cultivate cozy, inviting bedrooms. Picture a palette of soothing greens, tranquil blues, and soft neutrals complemented by the tactile comfort of cottons and linens. Additionally, we lean towards abstract artwork selections, when feasible, steering clear of jarring or overly contemplative pieces more suited for other areas of the home.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/e8a9c61a-a601-46af-8750-fd1323d0a5e6/IMG_1488.JPG</image:loc>
      <image:title>JOURNAL - Linen, cushions and throws.</image:title>
      <image:caption>Finally, we’re down to the nitty gritty - dressing the bedroom.  Now, it's time to infuse vitality and character into the room through your selection of cushions and throws. Aim for an assortment (ideally three to five cushions and one throw) featuring a variety of colours, textures, or patterns that not only complement the room's theme but also resonate with your chosen artwork.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/d06e02a3-093a-46b8-b292-7bc7ce716fe9/IMG_3061.JPG</image:loc>
      <image:title>JOURNAL</image:title>
      <image:caption>The final touches.  We consistently emphasise the importance of connecting our accessories to establish a stunning, unified look that harmonises the entire room – it truly makes a world of difference! This involves elements such as your lamps and bedside decor, including photo frames, books, or candles. Never underestimate the impact these final touches can have in seamlessly blending all your efforts together!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/minimalisthomes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/58f2e726-452b-4f76-8965-023bf312ddd1/0B34B339-EA78-45E3-9374-42857E74DCD0.jpg</image:loc>
      <image:title>JOURNAL - Declutter and Simplify</image:title>
      <image:caption>The first step to presenting your home with a minimalist approach is to declutter ruthlessly. Take a critical look at each room and identify items that no longer serve a purpose or bring you joy. Be honest with yourself about what you truly need and cherish. Donate, sell, or recycle items that no longer hold significance, and liberate your space from unnecessary belongings. It may feel challenging at first, but once you start to declutter you’ll feel lighter and find a mental clarity to see your home in a new light.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/c2f2720d-5804-446f-9309-230eb8f4d9b0/_DSC2742%2Bcopy.jpg</image:loc>
      <image:title>JOURNAL - Cultivate a Sense of Serenity</image:title>
      <image:caption>Minimalism isn't just about the physical aspects of design; it's also about cultivating a sense of serenity and mindfulness within your home. Create moments of tranquility by incorporating elements of nature, such as indoor plants, natural materials, and organic textures. Integrate soft lighting, such as warm LED bulbs or diffused natural light, to evoke a sense of warmth and cosiness. Minimise distractions by keeping technology out of sight when not in use and designating specific areas for relaxation and reflection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/ab0fe6a7-6049-4694-9aa4-e2778d5b2b2b/IMG_3241.jpg</image:loc>
      <image:title>JOURNAL</image:title>
      <image:caption>Storage Solutions Effective storage solutions are integral to cultivating minimalism within your home. Incorporating streamlined shelving systems, multi-functional furniture, modular storage units, vertical storage solutions, and concealed storage options helps maximise space efficiency and minimise clutter. Whether through floating shelves, ottomans with hidden compartments, or tall cabinets, these solutions optimise storage while maintaining a cohesive aesthetic. By prioritising functionality and organisation, you can create a serene living environment that embodies the principles of minimalism, promoting visual calm and a clutter-free ambiance throughout your home.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/project-feature-rawsonstreet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-08</lastmod>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/property-spotlight-glosterstsubiaco</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/property-spotlight-broomestcottesloe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1700796200521-QXFDURRAYTLKC3LMBPTS/97broome-2.jpg</image:loc>
      <image:title>JOURNAL</image:title>
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      <image:title>JOURNAL</image:title>
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  <url>
    <loc>https://www.perthstyleco.com.au/news/dopamine-decor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/99f0823e-5780-43b5-b091-cb0b52e5bd36/IMG_6057.jpg</image:loc>
      <image:title>JOURNAL - REDISCOVER YOUR PASSION</image:title>
      <image:caption>What really makes you happy? What colours, textures and elements bring a smile to your face and a sense of calm when you see them? Dopamine Decor is all about embracing what brings YOU joy! It may be soothing neutrals or pops of colour, the beauty of this concept is there aren’t really any rules. Take note of what excites you, and makes you feel calm and happy when you’re out and about and keep that in mind when refreshing your space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/010f457a-295e-4ebe-af5b-dcb061675b22/IMG_1813.jpg</image:loc>
      <image:title>JOURNAL - MIX AND MATCH</image:title>
      <image:caption>The concept of Dopamine Decor encourages you to mix and match styles, patterns and textures that resonate with you. Don’t be afraid to break away from conventional rules and create a home that really reflects your personality and preferences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/f1485d01-ec48-4109-8f64-a60af4d99c3c/IMG_6660.jpg</image:loc>
      <image:title>JOURNAL</image:title>
      <image:caption>Incorporating Dopamine Decor into your life this Spring can transform your home into a sanctuary of happiness and authenticity. By focussing on what truly makes you happy, rather than chasing trends, you’ll create a home atmosphere that resonates with your soul and provides a sense of fulfilment every time you walk through the door. So let the colours and elements that bring you joy, guide your decor choices this season and watch your home blossom with happiness.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/property-spotlight-barkerrd-subiaco</loc>
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    <lastmod>2024-02-21</lastmod>
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  <url>
    <loc>https://www.perthstyleco.com.au/news/property-spotlight-viewway-nedlands</loc>
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    <lastmod>2024-02-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1691114451361-HUKNNXYEWJNOW09VG87Q/B3470CDC-D194-41FA-A9AE-D4DF06FA923D.JPG</image:loc>
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      <image:title>JOURNAL</image:title>
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  <url>
    <loc>https://www.perthstyleco.com.au/news/property-spotlight-florencerd-nedlands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:title>JOURNAL</image:title>
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  <url>
    <loc>https://www.perthstyleco.com.au/news/property-spotlight-eden-floreat</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1686879462550-TQRBE9O56HO5IW7L4NUN/IMG_1461.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1686882567215-IYHGQ3KW58IB1XR4BSHR/IMG_1453.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1686882585701-PEA1E5MIXB1I1TETT5B8/IMG_1407.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1686882605044-64XLJPEQDNULKFF36024/IMG_1441.jpg</image:loc>
      <image:title>JOURNAL</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/first-impressions-count</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/9081b37f-ed54-46bb-8a32-f60497b6f622/1.png</image:loc>
      <image:title>JOURNAL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/49c745db-a0bd-434d-aa47-3997e09c4729/IMG_9123.jpg</image:loc>
      <image:title>JOURNAL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/ec702293-c7b3-4792-902b-099b9ce2bc33/IMG_1253+copy.JPG</image:loc>
      <image:title>JOURNAL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/property-spotlight-smyth-road-shenton-park-fm3w3-j428t-gnxa4-44fcg-7ezy9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:title>JOURNAL</image:title>
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      <image:title>JOURNAL</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/psco-style-hacks-the-rule-of-three-59jdw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/property-spotlight-smyth-road-shenton-park-fm3w3-j428t-gnxa4-44fcg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:title>JOURNAL</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/property-spotlight-smyth-road-shenton-park-fm3w3-j428t-gnxa4-44fcg-bm6lc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:title>JOURNAL</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/easy-easter-styling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1680223522343-OC9VAG4VONO9QBHJ6AQB/4C126FE9-BB3A-4EDA-9322-3C451141F41E.jpeg</image:loc>
      <image:title>JOURNAL - Pastels &amp; Petites</image:title>
      <image:caption>Traditionally Easter styling consists of pastel colour tones, rustics and raw elements, and baby animals like bunnies and chickens and of course eggs. So keep these things in mind when you are putting your spin on the styling.  This year we have incorporated these traditional aspects but with a modern spin. We chose one pastel colour being baby blue and we stuck to muted cooler shades to compliment, shades of grey give the these a contemporary take. (Classic PSCO right here!) We then chose to get creative with the egg like nests and have some fun with the bunny ears. For a rustic touch we used string and linen napery.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/04dbccbf-ecf8-4169-ba67-8ad15fc12c5f/image5.jpeg</image:loc>
      <image:title>JOURNAL - Make It Fancy</image:title>
      <image:caption>Bring out some of your good stuff. Or make a little extra purchase just for you! It’s a once a year celebration! A great excuse to use your best glasses, your best table cloth or your favourite server. Life’s too short to keep your best things in a cupboard! Spoil yourself.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/f020999f-8fbc-467c-bfdd-ce7f9263130d/image2.jpeg</image:loc>
      <image:title>JOURNAL - Our Product Guide</image:title>
      <image:caption>Ornamental Eggs Table Cloth Napkins Florals : Profresh Wholesale Florist Ceramic Bunny’s Plates Cutlery Glasses</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/psco-style-hacks-the-rule-of-three</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/03e34fb0-a61c-4ec5-8191-c5f25685b1f7/DSCF0029.jpg</image:loc>
      <image:title>JOURNAL - Cushions</image:title>
      <image:caption>Scatter cushions are an easy and affordable way to practice the rule of three in your own home. From the living room to the bedroom, groups of three cushions are the perfect addition to your sofa or bed suite. Try opting for cushions with varying colours, pattern or texture to inject interest and personality into the spaces.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/873eda1a-d117-49d7-af80-404c2a5bd2de/DSCF0060.jpg</image:loc>
      <image:title>JOURNAL - Bar Stools</image:title>
      <image:caption>Three bar stools at a counter creates an inviting and casual look, perfect for enjoying breakfast or light meals and drinks with family and friends. Yet, it might not be the right move for every household depending on how many members live in the home. If three isn’t quite cutting it, then opt for five. That is, providing there is enough space for everyone to sit comfortably.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/property-spotlight-smyth-road-shenton-park-fm3w3-j428t-gnxa4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1676007332284-K0W8P4G2MC442D1KVSDQ/_DSC0178.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 4 Cunningham Terrace, Daglish</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1676007362523-XPATI1GF7T70O7S93QSI/_DSC0205.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 4 Cunningham Terrace, Daglish</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1676007384302-M1ZY0M33Y3O1JPVG5F6W/_DSC0217.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 4 Cunningham Terrace, Daglish</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1676007517319-Q8CZ9R9YO0G1B1U4DTI2/_DSC0193.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 4 Cunningham Terrace, Daglish</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1676007541678-8DKT2PYXLZDDISYVEB24/_DSC0235.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 4 Cunningham Terrace, Daglish</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1676007568355-05ZIUGG2SZOC88ATYOJP/_DSC0181.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 4 Cunningham Terrace, Daglish</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1676007602672-4HTKQNB48V5449MD7IPV/_DSC0223.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 4 Cunningham Terrace, Daglish</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1676007621982-G71WOPJGHVGMDBK9Y79U/_DSC0184.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 4 Cunningham Terrace, Daglish</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/property-spotlight-smyth-road-shenton-park-fm3w3-j428t</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1676005657562-LTKT21AHCQOL4CY52UQY/1A5A2688.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 1/6 Pearse Street, North Fremantle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1676005681929-FH6VQ9ETEHQLOEBAMZVD/1A5A2715.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 1/6 Pearse Street, North Fremantle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1676005694423-YIH392O9LCDIW5O4GT5K/1A5A2718.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 1/6 Pearse Street, North Fremantle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1676005704661-09SV6K2RBXKPKHC2ZDWB/1A5A2727.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 1/6 Pearse Street, North Fremantle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1676005715512-6WNPMXAE35K3CX3TZ3AO/1A5A2745.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 1/6 Pearse Street, North Fremantle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1676005727541-ZRBWTWNSDC8FN7Z60FWM/1A5A2769.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 1/6 Pearse Street, North Fremantle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1676005737511-LHVAXWFVDNQB7V5MF7V6/1A5A2764.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 1/6 Pearse Street, North Fremantle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1676006904690-0IVGMS11ZWM7RYYU46YY/IMG_3347.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 1/6 Pearse Street, North Fremantle</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/property-spotlight-smyth-road-shenton-park-fm3w3-j428t-8teyy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1669855448170-GWR6WDF17CX024NTCN0M/_DSC9947.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 101 Fraser Road, Bicton</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1669855250980-2BAORF6JQODCHE4HYM97/_DSC0003.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 101 Fraser Road, Bicton</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1669855270696-JJ09YFIJLLTL1DG5X4EN/_DSC9764.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 101 Fraser Road, Bicton</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1669855289234-JJ1W6L3UN0IEKJACXRFW/_DSC9766.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 101 Fraser Road, Bicton</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1669855327773-ORMTPFCPITIJ56G4TR9B/_DSC9802.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 101 Fraser Road, Bicton</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1669855327181-EH5OON1E9W6CHHX9SBPZ/_DSC9808.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 101 Fraser Road, Bicton</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1669855346208-1A00ZLWL7WR1GU6E4WX2/_DSC9814.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 101 Fraser Road, Bicton</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1669855382825-9G0MPEHK9576R9UDM2ZO/_DSC9887.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 101 Fraser Road, Bicton</image:title>
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      <image:title>JOURNAL - Property Spotlight: 101 Fraser Road, Bicton</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1669855488706-OKW2EFHX114RSKUN3SE7/_DSC9966.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 101 Fraser Road, Bicton</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1669855359909-CLNJ2GHFNHGXH2WHTB6E/_DSC9863.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 101 Fraser Road, Bicton</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1669855513531-QK2XZZR1106P1NRTU818/_DSC9990.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: 101 Fraser Road, Bicton</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/property-spotlight-smyth-road-shenton-park-fm3w3-9rtyl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-12</lastmod>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/five-simple-cleaning-hacks-that-will-keep-your-interior-looking-fresh-gr5xk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/808d4546-dee9-4157-8890-bfdcdbdf82ef/IMG_2102.JPG</image:loc>
      <image:title>JOURNAL - Super Stylish Christmas Cocktails - White Christmas Mojito</image:title>
      <image:caption>Ingredients 1 piece lime: juiced 8 pieces mint leaves 1 tablespoon sugar 2 tablespoon white rum 1 tablespoon coconut rum 1/4 cup canned coconut milk sparkling water for topping pomegranate arils: for serving Directions Muddle the lime juice, sugar and mint leaves in a glass until the leaves have broken down. Fill the glass half way with ice. Combine the white rum, coconut rum, and coconut milk in a blender and pulse until smooth. Pour over the ice and stir to combine. Top with sparkling water, mint and pomegranate. Cheers!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/b1d750b7-e43a-4e5a-b0da-d2e0c5e601e4/IMG_2104.JPG</image:loc>
      <image:title>JOURNAL - Super Stylish Christmas Cocktails - Gin Fizz</image:title>
      <image:caption>Ingredients ¼ cup gin 1 Tbsp fresh lemon juice 1 Tbsp rosemary simple syrup 1 cup water, 1 cup sugar, 1 sprig rosemary. Boil water until sugar dissolves, remove from heat, add rosemary and let sit for 15-20 minutes. Remove rosemary and refrigerate simple syrup 2 Tbsp pomegranate juice Club soda chilled Rosemary sprigs and pomegranate arils for garnish Directions Mix gin, lemon juice, simple syrup and pomegranate juice in a shaker with ice and shake vigorously 10-12 times then pour over ice in a lowball glass. Top with club soda and stir gently. Garnish with a sprig of rosemary and a large spoonful of pomegranate arils!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/selling-at-christmas-hear-our-thoughts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/2c138081-9f12-4f4d-98ad-65ac0d13be15/DSCF0072.jpg</image:loc>
      <image:title>JOURNAL - Selling at Christmas? Hear our thoughts…</image:title>
      <image:caption>Traditionally, Christmas is about the only time of year the real estate industry takes a real break. Amongst the chaos of the festive period, school holidays and the warm summer months, more-often-than-not the last thing homeowners want to do is list their home for sale. Not to mention, many agents want to take a well-deserved vacation with their own families and friends meaning they aren’t as available to potential buyers.  Yet, this year, with the imminent festive period, we’ve had many clients ask our thoughts on staging to sell over Christmas this year. If you’re finding yourself in a position where you want to make the most of the market conditions but are worried about things slowing down over the next few weeks, here is our take on how the festive period could be key to securing that all-important sale.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/property-spotlight-smyth-road-shenton-park-fm3w3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-21</lastmod>
    <image:image>
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      <image:title>JOURNAL - Property Spotlight: Tamala Road, City Beach</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1669853691763-Q0ZE52V1C6IL55IV1R7H/_MG_0082.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: Tamala Road, City Beach</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1669853709721-HIZTNXF4PI6K0E1LX0JU/_MG_0103.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: Tamala Road, City Beach</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1669853740366-U827MXHTHW3856LFCIJ5/_MG_0170.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: Tamala Road, City Beach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1669853668966-L5SUURJ9QQJHFAJXNCUK/_MG_0035.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: Tamala Road, City Beach</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1669853717410-W8ZYG9YPR948HV6AQ1HU/_MG_0121.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: Tamala Road, City Beach</image:title>
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      <image:title>JOURNAL - Property Spotlight: Tamala Road, City Beach</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1669853730923-7XMDL1YX3TGGM3EOE9Y7/_MG_0131.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: Tamala Road, City Beach</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/five-simple-cleaning-hacks-that-will-keep-your-interior-looking-fresh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/b28c5dcc-ed51-4b62-b7ee-013b951a72e1/DSCF0103.jpg</image:loc>
      <image:title>JOURNAL - Five simple cleaning hacks that will keep your interior looking fresh. - Make your bed every day.</image:title>
      <image:caption>For some of you out there, this one might seem like a no-brainer, but it’s amazing how many people don’t prioritise making their bed each day.  If you’ve read literally any productivity book out there then you will know that most of them suggest setting time aside each morning to make your bed. Why? Making your bed every morning means you’ve accomplished your first task of the day. It will give you a small sense of pride, and it will encourage you to do another task, and then another. Best of all, it can be done in under five minutes - so, why wouldn’t you?!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/852eb389-136e-43da-9e91-40f7542bd3a3/DSCF0122.jpg</image:loc>
      <image:title>JOURNAL - Five simple cleaning hacks that will keep your interior looking fresh. - Keep household clutter contained.</image:title>
      <image:caption>At the end of the day, life is busy and household clutter is unavoidable. As such, things accumulate on surfaces with ease - shoes, bags, keys, dog leads can all collect and look untidy throughout your home.  To avoid this, make sure you’ve got adequate storage. Consider choosing a set of drawers or console tables to organise your belongings. You can then style these areas up with decorative elements or artwork to create a stylish appearance throughout your home.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/savvy-furniture-additions-that-instantly-lift-any-interior</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/6b991ece-68bb-4d63-bf0a-cec89e958673/DSCF0216.jpg</image:loc>
      <image:title>JOURNAL - Savvy furniture additions that instantly lift any interior. - Entryway .</image:title>
      <image:caption>For us, everything starts at the entry. It’s the place that welcomes you home every day as well as the place a guest’s first impressions are formed so, needless to say, it’s important that it’s looking its best! We suggest a statement console table or buffet unit as the perfect choice for this area - one with cupboard or drawer storage is preferred. This way you will have compartments to keep all of your bits and bobs organised, making the appearance even more neat and tidy.  Finish the setting off with a beautiful piece of artwork or a framed mirror and some decorative accents atop of the unit and you’ll be amazed at the transformation.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/2fcf46eb-6287-471c-92b9-96fbdadc6744/DSCF0214.jpg</image:loc>
      <image:title>JOURNAL - Savvy furniture additions that instantly lift any interior. - Master Bedroom.</image:title>
      <image:caption>As for the master bedroom, the answer is easy! It’s all in a king-sized bed. Not only will you be thankful for a little extra space at night, but there is simply nothing more luxurious than a sprawling king-sized suite to take your bedroom interior to the next level.  If your room size can handle the upgrade, it’s a no-brainer! Plus, it means you will have even more space for those fun decorative elements like feather-filled cushions and warm throw rugs.  If your budget allows, we suggest choosing a frame with a beautiful upholstered and oversized headboard. Not only do these look amazing, but they also add a softer element which will really help soften the space to the kind of relaxed haven we all dream of.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/property-spotlight-smyth-road-shenton-park</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1663567355788-7T8T9UCZL91A9W0A55D5/DSCF0034.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: Smyth Road, Shenton Park.</image:title>
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      <image:title>JOURNAL - Property Spotlight: Smyth Road, Shenton Park.</image:title>
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      <image:title>JOURNAL - Property Spotlight: Smyth Road, Shenton Park.</image:title>
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      <image:title>JOURNAL - Property Spotlight: Smyth Road, Shenton Park.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1663567350257-CR8DJIJYAZ178G0HCLZ7/DSCF0010.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: Smyth Road, Shenton Park.</image:title>
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      <image:title>JOURNAL - Property Spotlight: Smyth Road, Shenton Park.</image:title>
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      <image:title>JOURNAL - Property Spotlight: Smyth Road, Shenton Park.</image:title>
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      <image:title>JOURNAL - Property Spotlight: Smyth Road, Shenton Park.</image:title>
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      <image:title>JOURNAL - Property Spotlight: Smyth Road, Shenton Park.</image:title>
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      <image:title>JOURNAL - Property Spotlight: Smyth Road, Shenton Park.</image:title>
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      <image:title>JOURNAL - Property Spotlight: Smyth Road, Shenton Park.</image:title>
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      <image:title>JOURNAL - Property Spotlight: Smyth Road, Shenton Park.</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/faqs-styling-up-a-dining-space</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/27d38cbe-8e89-473b-b81f-0ac69df124f6/DSCF0067.jpg</image:loc>
      <image:title>JOURNAL - FAQs: Styling up a dining space. - What's the most common mistake you come across in people's dining rooms?</image:title>
      <image:caption>The most common mistake we see in our homes is regretful purchases. This is often due to purchasing the wrong size or shape for the dining room. It’s easy to fall in love with a particular setting in store or online, but it’s so important to triple check your measurements to ensure it’s the right fit for your space.  Other common mistakes we see are picking the wrong chairs for the table and this can be due to a number of different reasons… Picked a gorgeous dining chair in a beautiful upholstery - Is that really a safe choice for a growing family? Opted for an armed chair style - Does that mean the arms prevent you from tucking the chairs neatly under the table? Going with a beefy chair because they were super comfortable - Can you still pull the chairs in and out with ease in the space or do you have to squeeze between the wall and the table?</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/5dc01751-5187-4b07-882a-e7441a9d19e5/DSCF0033.jpg</image:loc>
      <image:title>JOURNAL - FAQs: Styling up a dining space. - When it comes to colour in the dining room, do you have a rule that you stand by?</image:title>
      <image:caption>In keeping with our signature style, we will always choose up to three consistent colours when styling a home and repeat them throughout. This applies to the dining room selections also. Large artwork and table décor are effective ways to bring colour to the space without investing in coloured dining chairs, for example, that may date quickly.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/ca81f473-0348-4f42-984d-077cb77af3f5/DSCF0149.jpg</image:loc>
      <image:title>JOURNAL - FAQs: Styling up a dining space. - How do we dress our dining room furniture?</image:title>
      <image:caption>For us, it’s all about injecting life, height and colour into the space so we are all about fresh greenery or a vignette of ceramic vases. Oversized leaves look amazing and add a sense of drama. Whilst vases inject a little more personality as they reflect the taste of the individuals within the home.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/sjs-spring-cleaning-checklist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/01c82896-690c-4d7e-9350-9fecf9ac0117/DSC_0659.jpg</image:loc>
      <image:title>JOURNAL - SJ’s Spring Cleaning Checklist.</image:title>
      <image:caption>Spring has finally sprung and, here at Perth Style Company, we are welcoming the new season with open arms! With the weather beginning to turn and the days starting to last a little longer, it’s the perfect time of year to hit that big refresh button.  Whether you’re listing for sale, or simply preparing for the warm, entertaining months to come, we encourage you to welcome the new season with a thorough deep clean both inside and outside your home. SJ’s handy list of must-do chores and to-dos will help you ensure your home is in tip top shape ready to be enjoyed. Let’s get stuck into it!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/6167138f-3162-4d26-b4d5-e90fed951a23/DSCF0021.jpg</image:loc>
      <image:title>JOURNAL - SJ’s Spring Cleaning Checklist. - Declutter the kitchen.</image:title>
      <image:caption>When it comes to addressing your kitchen, take time to declutter your pantry, fridge, kitchen cabinets, and drawers. Clear them out of stale or expired items, then thoroughly wipe down and clean. Be sure to store or donate equipment you don't use, such as novelty cookware or appliances that no longer serve a purpose in your everyday kitchen.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/f6fe6cb4-7ca9-41b3-8d40-98f55c842240/DSCF0083.jpg</image:loc>
      <image:title>JOURNAL - SJ’s Spring Cleaning Checklist. - Give surfaces a high-pressure wash.</image:title>
      <image:caption>Give your home’s exterior a sparkling shine by high pressure cleaning the siding and windows. Not only will this remove the build up of dust and dirt, it will also help prevent the growth of mould and mildews that can often feed on grime. If you're worried about whether your home's exterior can handle the force that pressure-washing nozzles exert, hire a professional to tackle the job.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/the-psco-guide-to-a-stress-free-move</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/d36d52c0-3a99-4756-a0ba-d4363717b31b/DSCF0198.jpg</image:loc>
      <image:title>JOURNAL - The PSCO. guide to a stress-free move. - Planning &amp; Preparation</image:title>
      <image:caption>Like most things in life, prior planning and preparation will always pay off - especially when it comes to a task like moving homes.  Start by taking some time to go through your entire home, thinking about everything that might need to be repaired, replaced, donated or moved. Whilst this can be a daunting experience at first, it will ensure you’ve got the right plan in place.  Then, think about the time you’ve got to complete the tasks. If you’re hoping to be moved out within the next 30 days, divide up each job into the coming weeks so you’re not leaving everything until the last minute, or setting unrealistic expectations of yourself.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/19fcf08f-0625-4f56-bb73-65810f8ddc52/DSCF0170.jpg</image:loc>
      <image:title>JOURNAL - The PSCO. guide to a stress-free move. - New Home</image:title>
      <image:caption>Depending on the home you're moving into, it may or may not require a big clean first. Cleaning before moving will allow you to get into any awkward places that will soon be hidden by furniture, as well as inside cupboards and storage areas, ensuring the home is in the best possible condition before you start living there. Finally, we suggest taking your time once you’ve arrived at your new home. There’s typically no rush to set everything up in time for the first night. Instead, allocate your possessions to their appropriate room, then work slowly from room-to-room placing things. After all, you can’t expect everything to go together perfectly! These are new spaces, with different shaped and sized rooms which will mean you might need to be adaptive to make your belongings fit perfectly in their new place.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/enhancing-your-interior-design-with-flowers-and-foliage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/4a0c3baf-0c54-4bf3-87c2-f62330d165bb/DSCF0012.jpg</image:loc>
      <image:title>JOURNAL - Enhancing your interior design with flowers and foliage. - Fresh Blooms.</image:title>
      <image:caption>Now, it’s important we share that often when it comes to selecting the right florals for our projects, we’re looking for easy-care solutions that can last up to a month at a time without dropping, dying or needing frequent water changes. This, unfortunately, rules out a huge array of gorgeous fresh blooms that just aren’t practical for our line of work but would make the ideal choice when boosting your own interior design at home. Hydrangea, disbuds and phalaenopsis all make lovely choices, especially when opting for a colour that ties in perfectly with your interior styling. Fresh florals are perfect for adding a dash of wow-factor to an entryway or to your coffee table.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/ca70957a-8820-407b-be4f-c8cd0fb2eb04/DSCF0149.jpg</image:loc>
      <image:title>JOURNAL - Enhancing your interior design with flowers and foliage. - Oversized Branches &amp; Foliage.</image:title>
      <image:caption>We’ve seen these gracing the pages of every interior magazine for months. Oversized branches and stalks of foliage are the chic go-to of the moment! The perfect way to make a bold statement, whilst still offering a relatively understated and no-fuss arrangement. We love to see these in tall vases to add height to a dining table or kitchen island bench-top. Think cuttings from an olive tree, magnolia or poly gum for beautiful blue-green-grey tones.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/cb2945e6-777a-46f4-ac8e-ff6ecba0e9cb/DSCF0054+%281%29.jpg</image:loc>
      <image:title>JOURNAL - Enhancing your interior design with flowers and foliage. - Dried or Preserved.</image:title>
      <image:caption>These have been ever-so-popular over recent years and it’s easy to understand why! Preserved flowers and foliage can last anywhere from 3-5 years depending on the level of care so they are a great option for interior styling. Due to the longevity of the product, florists usually are able to offer a broad range of styles and colours to suit a huge variety of looks. Not to mention, they are “in-season” all year round! We love to use preserved hydrangea, palm leaves, amaranthus and Dutch craspedia across our projects.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/preparing-for-a-springtime-property-sale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/c668d1e3-2337-4518-b5f3-dc836d0f0286/_MG_0044.jpg</image:loc>
      <image:title>JOURNAL - Preparing for a springtime property sale. - Consider a property stylist.</image:title>
      <image:caption>It’s common knowledge that presentation is everything when it comes to selling but have you ever considered calling in the professionals to lend a helping hand? At Perth Style Company, we offer a market-leading staging product that will totally transform your home inside and out. But, if that isn’t exactly the right fit for you and your circumstances, we also offer a pre-sale consultation service that shares all of our tried and tested tips for presenting your home during sale. A styled home leads its way to a better price - some say up to 12.5% so it’s certainly worth considering!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/0ec9e150-9b7d-4d6a-b57e-0560bc39b57d/_MG_0280.jpg</image:loc>
      <image:title>JOURNAL - Preparing for a springtime property sale. - Book a professional clean.</image:title>
      <image:caption>If there is one thing you should do to ease that never ending presale to-do list, it’s book your property in for a professional clean. These experienced cleaning fairies know just how to get every last spot of dust, grease and grime, leaving your home looking and feeling super fresh for sale. There is honestly no better gift to give yourself!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/four-property-features-that-wow-buyers-every-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/7bebb909-3074-49b7-bb99-be5837c9ec5e/DSCF0026.jpg</image:loc>
      <image:title>JOURNAL - Four property features that WOW buyers every time. - 1. Multiple living zones.</image:title>
      <image:caption>In line with the way we tend to live in 2022, living space is highly valuable amongst prospective buyers.  Whilst we’ve seen a huge trend toward open-plan living zones in the past, recently we’ve seen a shift toward separate living spaces, too. Think activity rooms, a home theatre or formal sitting space which presents families with enough space to allow children to play in a separate area of the home or multi-generational families to spread out.  However, don’t be discouraged if your property doesn’t have the “typical” living zone separation or floor plan. Get inventive! Any extra living space, even if it's only a small sunroom or study nook, presents as additional space which is highly favoured by buyers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/18451daa-f20b-422b-967a-e5b3dc42a7c2/DSCF0021.jpg</image:loc>
      <image:title>JOURNAL - Four property features that WOW buyers every time. - 3. Considered storage solutions.</image:title>
      <image:caption>It really is true that you can never have too much storage! And, we’re definitely noticing a clear shift toward an abundance of storage solutions, particularly in the new homes being built across Perth.   When it comes to marketing your property to buyers, remember to mention all the storage your home has to offer. This includes built-in wardrobes, space under a staircase, in your kitchen, bathroom or outdoors as well as external features like garages, workshops and garden sheds. Everything counts!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/staging-hacks-how-to-optimise-your-furniture-layout</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/d2a42a2b-235e-4aa1-b88f-c8caa27cf7c0/DSCF0079.jpg</image:loc>
      <image:title>JOURNAL - Staging Hacks: How to optimise your furniture layout. - Make the first impression count.</image:title>
      <image:caption>We all know that first impressions are everything when it comes to selling property and the hard fact is prospective buyers make them within a matter of minutes.  You can help to guarantee a positive first impression through the efficient positioning of furniture. At Perth Style Company, our styling team focuses on presenting each room so it opens out to the entry point. Not sure what we mean here? Just make sure that the room appears welcoming and inviting from the doorway of each room.  This technique ensures the room can be captured perfectly in its property shoot, whilst creating the largest impact when buyers visit the home.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/fe926561-f974-427f-a1d2-5c620f186349/DSCF0008.jpg</image:loc>
      <image:title>JOURNAL - Staging Hacks: How to optimise your furniture layout. - Make sure there is enough to go around.</image:title>
      <image:caption>This is one of the most important factors to consider when presenting a property for sale - how many people does the property actually cater for?  Often we see property owners getting caught up in the visual aspect of the styling and completely disregarding the functionality of the property. For example, a four-bedroom family home needs more seating options than just a small sofa in the living room.  Whilst these smaller furniture pieces might look better in the room, they aren’t always practical when meeting the needs of the likely buyer. So, just be sure you are accounting for enough seating in your living and dining rooms in accordance with the number of bedrooms in the home.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/to-diy-or-leave-home-staging-to-the-professionals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/ea46d98e-1f24-491d-8b6b-0b4bc4dda924/DSCF0016.jpg</image:loc>
      <image:title>JOURNAL - To DIY or leave home staging to the professionals? - Home staging professionals are strategic in their approach.</image:title>
      <image:caption>Something not all homeowners realise is that there is a very strategic approach to home staging. Not only does it aim to present your home in a way that helps buyers effectively visualise living there, but it also helps buyers to create an emotional connection with the property.  Professional home stagers have an in-depth understanding of the potential buyers in each suburb and are able to play to the interests and overall demographics of every area to manipulate an effective sale. For example, if you’re selling a family home in a suburban neighbourhood, a professional home stager will ensure the property is presented in such a way that appeals to every member of the family.  When you opt to stage your own home, you tend to sway naturally toward your personal preferences or what might have worked best for you when you lived in the home, rather than those of the market as a whole. This can be detrimental to an effective sale.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/c0c65083-2569-4540-b1f0-f218bfd94cf1/DSCF0019.jpg</image:loc>
      <image:title>JOURNAL - To DIY or leave home staging to the professionals? - Home staging professionals will help profile your home to a different audience.</image:title>
      <image:caption>When it comes to selling property, it’s often about finding the perfect buyer for your home - someone that appreciates it in all of its glory and is therefore willing to pay top dollar for it. And, in order to find the perfect buyer, you need your property to be seen in multiple different places! Professional home stagers, like Perth Style Co., have access to a wide audience of thousands of people who are not only interested in interiors, but property, home renovation and real estate sectors too.  Enlisting the help of a professional will ensure your home is seen by a greater network of agents and buyers who might not be local to the area. Think social media reach, websites, portfolios and personal networks. Every set of eyes could be critical to the efficient sale of your home!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/our-top-tips-renovating-for-sale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/7809c0ce-5017-4b22-a8fc-cdacf7ad540c/DSCF0010.jpg</image:loc>
      <image:title>JOURNAL - Our top tips: Renovating for sale. - Consider why you want to renovate.</image:title>
      <image:caption>Understanding the motivation behind your renovation is essential to drive your desired result. Pinpoint what areas of the home require your attention and action accordingly.  For example, if your home is looking a little tired and dated then you might look to make some minor improvements to lift the overall presentation of the home. Yet, if your property requires more serious structural changes in order to appeal to more buyers, then an extension or room restructure may be the main focus of your project. You need to make sure that your pre-sale renovation will drive a return on investment so be sure to consider the opinions of your local real estate agent or property professional. They will have a wealth of knowledge on the needs of your local community and of the potential buyers in your area so trust in their advice every step of the way.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/9de25d92-4f4a-4fd0-98f2-a42ddfcdae77/DSCF0030.jpg</image:loc>
      <image:title>JOURNAL - Our top tips: Renovating for sale. - Stick to a budget and timeline.</image:title>
      <image:caption>This is also a good time to familiarise yourself with the costs, processes and timelines involved in carrying out your project. If you’re hoping for a springtime sale, you’ll want to make sure that your project timeline fits in realistically with the time you have available. Same can be said for budget - working within your set boundaries is key when renovating for sale.  Start by making a detailed plan - break the project down into achievable milestones and draw up an accurate schedule with a clear deadline for completion.  When it comes to budget, it’s good practice to include a contingency plan - possibly around 15% of the total budget - to cater for unforeseen costs. This is especially important in the current construction market where the costs of labor and materials are constantly rising. Then, manage your finances closely throughout the life of your project. You’ll need to ensure that you can meet the agreed payment schedule.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/three-ways-to-make-money-from-your-property-sale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/173054cb-573b-48f0-9c0c-e62905484739/DSCF0212.jpg</image:loc>
      <image:title>JOURNAL - Three ways to make money from your property sale. - Choose the right time to sell.</image:title>
      <image:caption>We’ve all heard that the housing market typically booms in Spring whilst sales tend to go into hibernation over winter, but the “best time to sell” is not necessarily the same for every property. In fact, each individual seller’s personal and financial circumstances will highly impact their decision to sell at a specific time. Let’s talk about selling over school holidays, for example. Whilst this might not be the best time of year to list a suburban family home, as many potential buyers of this property type are away on holidays or enjoying more family time, it might be the perfect time to list a “holiday home” or CBD-based investment property. This is due to the high chance of visiting interstate buyers who may be looking to buy into new markets.  In other instances, sellers are sometimes prompted to put their property on the market due to a change in personal circumstances such as transferring to a different city due to work obligations, or changes in family dynamics.  Whatever the reason for selling your property, choosing the right time to sell is certainly not a decision that should be based purely on the time of year. Have a thorough discussion with your real estate agent, gain knowledge on the current market conditions and the typical buyer that’s right for your property. Each of these factors will highly impact the end sale price.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/de63a0f6-090f-4562-b9ac-be3713411727/DSCF0269.jpg</image:loc>
      <image:title>JOURNAL - Three ways to make money from your property sale. - Manage your price expectations.</image:title>
      <image:caption>It’s only natural to have expectations when it comes to the sale price of your home. But, given the recent market conditions seen here in Perth and the astronomical sales results some sellers have achieved, it has impacted the expectations of some sellers who now have huge hopes and dreams for their own property.  When considering an achievable sales price, an experienced real estate agent will suggest an asking price that is in line with comparable properties in your suburb, and inevitably this may differ from what you expect in terms of the ultimate selling price.  It’s important to remember here that the asking price an agent suggests is not always the price that a home eventually sells for – the property market will certainly determine that. Yet, you will need to put your trust into your real estate agent to estimate the right selling price. Years of working in the industry and their local market makes them a reliable source of information, and a proven track record of sales gives them the knowledge to recommend a price that you should be satisfied with.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/a8991ca6-7e10-492e-b492-30d0a6a0e34b/DSCF0221.jpg</image:loc>
      <image:title>JOURNAL - Three ways to make money from your property sale. - Make minor repairs and renovations that add value.</image:title>
      <image:caption>Most homes that go on the market do not require extensive repairs or improvements – that is, unless you are selling a fixer-upper, of course. However, minor renovations like a fresh lick of paint, minor kitchen and bathroom improvements, and small energy-efficient upgrades to the property can add real value to your property without breaking the bank. When your agent or another property expert visits your home and recommends minor repairs and renovations, listen to what they have to say. These professionals know what aspects of the property make it sell. Take note of the advice given by your real estate agent and consider whether their recommendations fall within the limits of your budget. Small improvements don’t typically take ages to do and have the potential of significantly putting up the selling price.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/turn-up-the-heat-in-your-home-this-winter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/66c289fd-52b1-4d8e-89ae-8aebf4299269/DSCF0237.jpg</image:loc>
      <image:title>JOURNAL - How to: Turn up the heat in your home this winter. - Layer it up.</image:title>
      <image:caption>Layers are a styling technique that we love to use every season but they have more of a practical purpose as the cool winter months roll around. Plus, they are an easy solution that can be applied to almost every room of the house.  Think knitted throws to your living area, plush velvet cushions to your bedroom and hints of timber or brass to your coffee table or shelving units. You will be amazed how just a few seasonal touches can make a huge difference in creating a snug, homely atmosphere.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/5f12771f-6879-4c01-8b00-a8678181ce16/DSCF0262.jpg</image:loc>
      <image:title>JOURNAL - How to: Turn up the heat in your home this winter. - Rugs + runners.</image:title>
      <image:caption>If you have wooden floorboards, exposed concrete or tiled floors, then rug up - literally! Not only are these surfaces cold to walk on, they also don’t help in holding any heat in the home so any distance you can put between yourself and the cold surfaces will make a huge difference! The same can be said for wet areas like bathrooms and laundries which aren’t typically warm or welcoming spaces. This tends to make showering or the washing a bit more difficult in the cooler months. Turn toward a plush bath mat or large rug which will help to cosy up cold tiles and some soft new bath towels to complete the feeling.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/19e5a918-3076-4099-8885-ed0f3d88d96f/DSCF0261.jpg</image:loc>
      <image:title>JOURNAL - How to: Turn up the heat in your home this winter. - Set the mood.</image:title>
      <image:caption>It’s easy to feel warm and at peace in your home if the mood is right. Lighting is one of the easiest and most affordable ways to transform your home into a snuggly and inviting haven. Use lamps to illuminate dark corners and scented candles to add a warm glow throughout your interiors.  If that’s not enough, then we suggest thinking about sounds too. For us, there’s nothing better than the sound of a crackling fireplace or gentle rainfall outside but there’s always the perfect playlist too. Consider a mellow set of tunes that will help you relax and kick back to enjoy your homely space.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/80813e95-6640-4da3-a1e7-b2208f3e01a1/DSCF0215.jpg</image:loc>
      <image:title>JOURNAL - How to: Turn up the heat in your home this winter. - Window wonders.</image:title>
      <image:caption>When that winter chill starts to come through, it can be tempting to keep your home shut up all day, yet we’re here to encourage the opposite! By opening your curtains, blinds or shutters during the day, you're letting in plenty of that toasty sunlight which will warm the rooms naturally. It’s always an idea to invest in lined curtains too to help insulate your windows, effectively trapping the heat inside. If you already have curtains, you can simply add your own lining to the inside or double them up.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/four-things-to-do-before-listing-your-home-for-sale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/dcbc047f-3ee2-4948-9f5e-a8ae1ba3b2a4/_DSC9185.jpg</image:loc>
      <image:title>JOURNAL - What to do before listing your home for sale. - Make simple repairs.</image:title>
      <image:caption>One of the biggest turn-offs for buyers is general property wear and tear such as chipped tiles, cracked windows, scuffed paintwork, stained carpets, and other obvious signs of damage. These unattractive areas instantly tell buyers that there is work to be done, which can diminish their initial enthusiasm and therefore lower the price they are prepared to pay. When thinking about potential repairs, be sure to discuss them with your appointed agent before you begin. You want to ensure you are increasing appeal without overcapitalising and a second opinion is always valuable at sale time.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/d6af5b55-dc6f-4003-abbf-18e8f5a0c605/_DSC9236.jpg</image:loc>
      <image:title>JOURNAL - What to do before listing your home for sale. - Consider your property’s presentation.</image:title>
      <image:caption>If you’re looking to take your property to the next level, then it is all about how your property presents visually to potential buyers throughout the duration of your marketing campaign.  Whether it’s investing in a few new decorative pieces to style up your home or enlisting the help of a professional stager to completely overhaul your property, it’s important you consider the style and aesthetics of your home.  A professional stager knows the real estate market, so it’s important to take their advice seriously and not take offense when they make big changes or suggestions. Their job is to help drum up genuine interest from potential buyers, which is always good news to the seller.  At Perth Style Company, we offer a Pre-Sale Styling Consultation which is designed specifically for lived-in homes. It involves one of our leading home staging experts sharing helpful hints, tips and recommendations to make the most out of your entire property. For more information, visit here.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/is-my-property-worth-staging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/5ed127ad-3ef3-4a4a-a52d-9ff85c8f4351/DSCF0033.jpg</image:loc>
      <image:title>JOURNAL - Is my property worth staging? - The Vacant Property.</image:title>
      <image:caption>You’re all packed up and finding your feet in your new property. So, what does that mean for your old property that is now sitting vacant?  It’s true that only 10% of potential buyers are able to visualise the full potential of a vacant property, meaning a whopping 90% of potential buyers are unable to imagine the wonderful possibilities your property has to offer them.  Furthermore, vacant properties are viewed in a negative light, as it is generally assumed that the homeowner is in some sort of financial hardship and desperate to sell. This means the property itself can attract low offers.  Investing in home staging for your property avoids this potential feedback from prospective buyers altogether, presenting them with a fully-furnished home ready to fall in love with!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/605edb8d-9bc0-4ff0-9cac-c19bbf552fa8/DSCF0006.jpg</image:loc>
      <image:title>JOURNAL - Is my property worth staging? - The Pokey Palace.</image:title>
      <image:caption>Sometimes a property can hold a hell-of-a-lot of potential to many prospective buyers but if it has a fairly odd layout, tight rooms or some random spaces, it can leave buyers asking, what exactly would we do with this room?! In this case, many believe leaving this kind of home vacant will make the spaces look larger, however, the opposite is in fact true and home staging is the only solution! Staging helps to showcase the floor plan and main features of your home, giving potential buyers a better idea of how the home could look when they move in. It provides purpose to random spaces and demonstrates the best way to completely utilise every inch of a home.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/the-hottest-design-trends-for-winter-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/3009d436-444c-4e13-ab46-01800572afeb/DSCF0160.jpg</image:loc>
      <image:title>JOURNAL - The hottest design trends for Winter 2022.</image:title>
      <image:caption>A new season is upon us and with it comes an opportunity to dial up the cosiness in our homes. If you’re wondering how to take the chill out this winter, then look no further! We’ve rounded up our top 3 hottest design trends for winter 2022 that are guaranteed to bring warmth, comfort and a fresh new look to your home.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1653883586143-U209KGYMMU0Q9APNK7VS/Screen+Shot+2022-05-30+at+12.04.42+pm.png</image:loc>
      <image:title>JOURNAL - The hottest design trends for Winter 2022. - Velvet Quilt, Citta</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1653883592122-M0SAN9A5UCAMPEO59DVP/Screen+Shot+2022-05-30+at+12.04.59+pm.png</image:loc>
      <image:title>JOURNAL - The hottest design trends for Winter 2022. - Vinga Throw Blanket, Design Stuff</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1653883589405-E0KP608AV41HTQH1F2DI/Screen+Shot+2022-05-30+at+12.06.05+pm.png</image:loc>
      <image:title>JOURNAL - The hottest design trends for Winter 2022. - Loui Faux Fur Throw, Country Road</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/880f61b5-8c23-4b96-ae2a-a27c34172369/image-asset.png</image:loc>
      <image:title>JOURNAL - The hottest design trends for Winter 2022. - 2. Cool Tablescapes.</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the differenceWith cool nights setting in, it’s time to turn up the heat with an indoor dining experience to remember. Elevate your at-home dining game with some wild and wonderful wares - think funky table linens, groovy platters and fun florals to boot.  This winter, we’re loving block colours and dashes of pattern that will bring a dark and dramatic mood to your evening at home. Partner with an assortment of pillar candles and a peachy playlist and you’ll have yourself a party!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1653884143174-3FWO0N7V05MPR91F4E9V/Screen+Shot+2022-05-30+at+12.14.13+pm.png</image:loc>
      <image:title>JOURNAL - The hottest design trends for Winter 2022. - Buddy Table Lamp, Milk and Sugar</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1653884152172-YV5BFFUZR5KSWBPACCKD/Screen+Shot+2022-05-30+at+12.14.28+pm.png</image:loc>
      <image:title>JOURNAL - The hottest design trends for Winter 2022. - Woven Raffia Table Lamp, Lighting Collective</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1653884723108-BEHLRCCGLO30M1Y3Q94V/Screen+Shot+2022-05-30+at+12.24.56+pm.png</image:loc>
      <image:title>JOURNAL - The hottest design trends for Winter 2022. - Made by Mayfair Osten Wall Sconce, Beacon Lighting</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/five-things-to-consider-before-buying-your-next-property</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/ac55a46a-30d2-495b-b1c2-041f2a3f527b/DSCF0090.jpg</image:loc>
      <image:title>JOURNAL - Five things to consider before buying your next property. - Refine your budget.</image:title>
      <image:caption>Before you begin the realestate.com.au search, be sure you are realistic around your budget and how much you can actually afford to pay for a new property. And, when we say afford, we mean the amount you can manage to part with each month, not necessarily the maximum the bank will lend you. There’s no denying that home loan repayments – plus the associated costs of owning a property – can impact your monthly budget tremendously. Before you commit to a new home loan, we suggest planning your monthly budget with the repayments in mind. Can you comfortably live off your new budget for three months and maintain a lifestyle you’re happy with? If so, you know you’re off to a great start!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/87fd1f1a-6cd4-4afd-bc96-5c421d387b26/DSCF0046.jpg</image:loc>
      <image:title>JOURNAL - Five things to consider before buying your next property. - 3. Carefully consider the property.</image:title>
      <image:caption>Once you’ve found a property you’re interested in, it’s really important to consider it in its entirety. The last thing you want is to end up dealing with a bunch of nasty surprises!  Make sure everything is functioning like it should - the toilets flush, the air conditioning works and the kitchen appliances turn on.  For any obvious extensions like a granny flat or studio, try and sight council approvals to cover yourself of any problems down the line. Finally, invest in a professional building inspector to give the property a thorough once over before the contract is finalised.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/165b956c-1f5c-4496-9d67-1f7c455fa133/DSCF0053.jpg</image:loc>
      <image:title>JOURNAL - Five things to consider before buying your next property. - 5. Prepare for the long haul.</image:title>
      <image:caption>Good things come to those who wait so don’t be disheartened if everything doesn’t come together like clockwork. Ultimately, the search for the perfect property may take longer than you think, so our advice is to keep vigilant and stay patient - the right property will come when you least expect it!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/the-basics-of-decluttering</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/a13b13e9-3017-4949-a40b-2ac99d46dda9/DSCF0008.jpg</image:loc>
      <image:title>JOURNAL - Nailing the basics of decluttering. - Remember your why.</image:title>
      <image:caption>It’s important to remember the reason you’re removing the clutter as knowing your why gives the task purpose and a sense of urgency. When it comes to decluttering for sale, not only are you ensuring your property presents in a tidy, well-maintained way but you’re also making the task of moving down the track much easier and more efficient. Sounds like short term pain, long term gain to us!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/3895df39-3b20-4977-8665-2b31d90230a7/DSCF0004.jpg</image:loc>
      <image:title>JOURNAL - Nailing the basics of decluttering. - Get stuck into the easy stuff.</image:title>
      <image:caption>Don’t start with the sentimental pieces or the things you are really attached to. Start with the simple knickknacks, candle holders, junk drawer items and old clothes that don’t get worn. Then look at the books you don’t read, towels you haven’t used in years and cords and chargers that don’t work or don’t belong to anything. Getting rid of the easy stuff will give you momentum and a sense of accomplishment to tackle the more challenging items.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/2aab1898-5457-4c6e-96ff-bc0c10c95587/DSCF0016.jpg</image:loc>
      <image:title>JOURNAL - Nailing the basics of decluttering. - Celebrate your efforts.</image:title>
      <image:caption>There are always going to be more tasks to be done when you're preparing your home for sale, so be sure to celebrate the small wins along the way. Whether you’ve decluttered your home, a room or even just a cupboard, it’s time to celebrate! Dust off those table settings you’ve just found and host a small dinner party or bust out some moves in your newly decluttered space - you deserve to celebrate your hard work in a way that resonates with you!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/how-to-ensure-a-memorable-home-open-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/8a80651d-2a5e-4f6a-a1e2-18b0a7d3e5af/DSCF0133.jpg</image:loc>
      <image:title>JOURNAL - How To: Ensure a memorable home open experience. - Make it sparkle.</image:title>
      <image:caption>Whilst it might seem like an obvious move, you’ll be surprised by how much better your house looks after a very thorough clean.  We encourage all of our sellers to give the entire property a big clean in advance, and then keep the place in good condition whilst it’s on the market. That way, you should only need a quick refresh to prepare for a new home open, rather than a full makeover each week. Be sure to dust, vacuum, scrub, wash and buff from top to bottom - you can’t afford to forget any areas! Don’t forget to clean inside ovens, cupboards and wardrobes too, you’d be amazed how nosy some potential buyers can be. If you’re feeling a little in-over-your-head, don’t be afraid to enlist the help of a professional. Cleaners, organizers and declutterers are your best friend come sale time and really are the best gift you can give yourself at this overwhelming and stressful time.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/8b1d8832-3db4-4095-a1c8-1072bedba98e/DSCF0096.jpg</image:loc>
      <image:title>JOURNAL - How To: Ensure a memorable home open experience. - Light it up.</image:title>
      <image:caption>Natural light is extremely important to prospective buyers so it should be highlighted and showcased at every opportunity.  Prepare for your upcoming home open by opening all blinds and curtains to let the sunshine in, turn on all lights and remove any unnecessary items to let surfaces appear larger. If your place still feels a little dark and gloomy, consider replacing bulbs with a higher wattage and hanging a mirror to help more light bounce around the space.  With the dark, winter months steadily approaching, be sure to be prepared. Consider adding some candles or additional light sources to each room to help create a warm and welcoming environment.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/right-at-home-with-sj-in-salter-point</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/9359c5d0-2049-4caf-a461-d30851a77a47/DSC_0533.jpg</image:loc>
      <image:title>JOURNAL - Right at Home with SJ in Salter Point.</image:title>
      <image:caption>In the latest edition of Right at Home with SJ, our Director Sara James speaks with our lovely client Kim Bishop - the owner and renovator-extraordinaire of our recent project in Salter Point.  What was purchased by Kim in 2021 was an original 70’s mustard masterpiece - a unique, somewhat quirky pad, that had been enjoyed by the same family for almost 50 years. As the backdrop to many years of cherished and unforgettable memories, Kim has thoughtfully restored this wonderful home and given it a new lease of life as a contemporary Hamptons marvel.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/0629abb4-9b35-422f-b3b5-a814213e3b68/DSC_9808.jpg</image:loc>
      <image:title>JOURNAL - Right at Home with SJ in Salter Point. - What are your favourite features?</image:title>
      <image:caption>Obviously, I am incredibly biased as the features are all my own choices so I really like a lot of them! But, the things that really brought the dream to life in this house for me are the restrained elegance of the entrance with the detailed Hamptons staircase – it provides a moment to just pause as you arrive and become acquainted with the energy of the home.  I also love the distinct parent/kids spaces in the home. The upstairs has a sophistication for the parents, a more formal sitting area where you can cosy up to the fire in winter with a delicious red wine or share a special evening entertaining friends in open plan living, dining, kitchen - all whilst the kids make use of the oversized rumpus room downstairs, back patio, BBQ, pool and yard.  The kitchen is pretty special too, being 7m long from kitchen to scullery. The imported soft blue subway tile was carefully selected to emphasise the view of the river that you take in at the sink. Again, it’s about the feelings these spaces evoke for me. Our homes are about quality of life, how they help us to relax and feel safe, nurtured, and inspired. And on that, I guess my favourite feature of all would be the master suite. Its open plan layout has a luxury hotel feel. It’s indulgent with its big egg bath and soft blue walls - I could just kick back (or hide) in there with a good book for a very, very long time!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/ae640960-a323-4a6d-90e9-cee3f1086a5e/DSC_9767.jpg</image:loc>
      <image:title>JOURNAL - Right at Home with SJ in Salter Point. - When it came to presenting the end product, how did our staging play a role?</image:title>
      <image:caption>The staging is such an important part of the dream for the home. We humans are so visual and cues really help us to stoke our imagination. After meeting Jes and discussing in-depth my vision for the home, I really placed trust in Perth Style Co. to bring the dream to life. I wanted the furniture to reflect the life a family could share in this home - a sophisticated elegance with a very strong family functionality at its core. And what was delivered honestly exceeded what I had in my mind! The attention to detail is precise and the spaces have come to life just as I imagined.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/five-ways-to-best-enjoy-your-home-space</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/6be8f3fa-0b74-4f0f-aed1-55481506c0cd/DSCF0522.jpg</image:loc>
      <image:title>JOURNAL - Five ways to best enjoy your home space. - 2. Actually use your fancy things.</image:title>
      <image:caption>Growing up, I’m sure most of us can relate to that “nice room” of the house that was reserved for entertaining guests or special occasions. But, why should these niceties be reserved for rare instances only? We say, burn that expensive candle, use the guests towels and sit on that antique chair. After all, our homes and the belongings within them are there to be enjoyed and we should be indulging in our own space as much as we can.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/8f94c83e-5cb9-4898-9d40-41e5f4fb8b6b/DSCF0536.jpg</image:loc>
      <image:title>JOURNAL - Five ways to best enjoy your home space. - 4. Focus on the positive things about your home.</image:title>
      <image:caption>It can be easy to focus on the negative parts of your home - you know, that rude neighbour next door, the dripping tap in the bathroom or the draft that flows beneath your backdoor. And, whilst it’s true your home might not be perfect, we’re sure you could find many positive aspects to it if you set your mind to it. Try spending some time focusing on the things you are grateful for about your house to ensure you can enjoy your home the way it deserves.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/which-interior-style-is-best-when-selling-property</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1641353171925-13RD02II82WUKMDXGS1Z/DSCF0117.jpg</image:loc>
      <image:title>JOURNAL - Which interior style is best when selling property? - A twist on classic.</image:title>
      <image:caption>When it comes to selling homes, you can’t go wrong by sticking to the trends that tend to resurface year-after-year. In our opinion, this is a timeless, neutral design with classic shapes and finishes. This concept truly has the power to attract buyers from every direction! Gone are the days of grey walls or a bright colour pop. In 2022, prospective buyers are responding to designs that cultivate a light and bright, warm and welcoming feeling. Think white walls, simple countertops, neutral window dressings and sleek furnishings all in natural fabrics and materials. Not only do these homes photograph amazingly for marketing campaigns, they also offer an enduring feeling that really pulls on the heartstrings of buyers!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/16d63721-9345-45cc-a5fc-0db2469e572b/DSCF0543.jpg</image:loc>
      <image:title>JOURNAL - Which interior style is best when selling property? - Fresh and modern.</image:title>
      <image:caption>Whilst state-of-the-art homes will always play a special role in the property market, the majority of buyers find appeal in a home that is simply fresh and modern. You know, a home that doesn’t scream LIVED IN! OUTDATED! NEEDS A LOT OF WORK! So, what exactly does that mean for property sellers? Typically, a modern interior design style is characterised by a monochromatic colour palette, clean lines, minimalism, natural materials and loads of natural light.  If your property is lacking in some of these features, think of subtle ways you can inject some modern elements. We always turn to the tap ware in wet areas, decorative items and light fixtures throughout as a tell-tale of the property’s age.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/f3d9fb84-2b92-4f49-9561-3e4f3eba9d57/DSCF0435.jpg</image:loc>
      <image:title>JOURNAL - Which interior style is best when selling property? - A contemporary approach.</image:title>
      <image:caption>While a seller would want their home to look lived-in and not overly sterile, they’ll also want to make sure that their home isn’t so overly personalised that it turns people off. For us, this means one thing and one thing only, a contemporary approach is needed!  Fundamentally, a contemporary interior style of decorating is defined by simplicity, subtle sophistication, deliberate use of texture and clean lines. A contemporary home focuses on interiors that showcase spaces rather than things so decluttering is your best friend with this approach.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/sjs-top-five-tips-for-hosting-at-easter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/9149a700-0f16-473d-81a0-91f583671037/161DSC_0900.jpg</image:loc>
      <image:title>JOURNAL - SJ’s top five tips for hosting at Easter.</image:title>
      <image:caption>Can you believe it’s that time of year already?! Easter has simply flown in this year BUT, as a team, we are ready to make the most of a long weekend filled with family, food and fun!  There’s no denying that hosting at Easter can be quite the task - even if it’s only the family joining you. For this reason, we’ve asked our Director, Sara James, to share her top tips for Easter entertaining which will ensure you’ve got everything in place for a successful day of celebrations!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/refreshing-your-home-interiors-for-the-season-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1631672699611-RRC4LU1NP1A3C2P17DVA/SHOTBYTHOM-2021-9033.JPG</image:loc>
      <image:title>JOURNAL - Refreshing your home interiors for the season change. - Inject warmth through colour.</image:title>
      <image:caption>As the days begin to shorten and the air gets cooler, now’s the time to get organised and prepare your home for the transformative autumn season. Start off simply by adding warmth through colour - embrace those rich autumnal tones of burgundy, burnt orange and mustard yellow. This can be easily applied through your cushions, artwork choices and decorative ornaments.  Layer it up. There’s no denying that we are huge fans of layering no matter the season, but as we head into the cooler months, it becomes less of a styling tool and more of a necessity! If you haven’t already embraced the technique, then start by layering soft furnishings with cushions and throw blankets. The key here is to embrace textural fabrics like velvets, chunky knits and knitted weaves to add plenty of interest and diversity.  Use dried florals and foliage. Again, we can’t say we don’t love florals and foliage all year-round, but as we head into autumn it’s all about those dried stems. Whilst it might be cliche to some, there is just something about dried florals and foliage that screams, “Winter is coming” to us! Our favourites are arrangements of dried eucalyptus, stirlingia and garden magnolia.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1622008950895-HWXHMT6RFJ5OEPR5PW27/SHOTBYTHOM-2768.JPG</image:loc>
      <image:title>JOURNAL - Refreshing your home interiors for the season change. - Set the mood.</image:title>
      <image:caption>Let’s be honest, incredible winter spaces all come down to ambiance and the key to nailing this is all in the lighting! As our days start to get shorter with less natural light in the home, it’s time to embrace some cosy, artificial lighting. Think elegant floor lamps and trendy table lamps to create moody shadows throughout your space.  Roll out the rugs.  We all love timber floorboards and trendy tiles in the summer months, but these can be cold under our feet throughout winter. So, it’s the perfect time to roll out those plush floor rugs and runners throughout the home. Not only will these be warm for our feet as we walk throughout the house, but they will also help to insulate the home - what a win-win!  It’s all in the detail.  Finally, don’t neglect those finishing touches which can really make a huge difference to the overall feel of your home throughout those winter months. Try creating a neat reading nook with a carefully curated stack of your favourite novels. Or, swap those summery scents for ones with a spicier note - look out for scents with caramel, cinnamon or earthier notes like sandalwood.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/four-mistakes-homeowners-make-when-listing-their-property-for-sale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1e4e749b-9ca0-4b63-85f5-8b0d55527991/DSCF0419.jpg</image:loc>
      <image:title>JOURNAL - Four mistakes homeowners make when listing their property for sale. - 2. Overcapitalising when making improvements.</image:title>
      <image:caption>There’s no doubt that buyers love a home that is move-in ready but renovations come at a cost. Whilst you might think it’s a good idea to install a brand-new kitchen, laundry or bathroom to modernise the home, these areas can add up very quickly. Plus, if the buyer prefers a different style, it will still be first on their to-do list when they move in, and that will be factored into the price they are prepared to pay.  If your house has areas which can be improved, look for easily achievable methods of transforming rooms without splashing too much cash. Paint can do wonders to quickly transform dated kitchen or bathroom cabinets and walls, and give a fresh, clean impression.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1b3086f5-d6ee-415f-b8cf-43a2998d2f9f/DSCF0368.jpg</image:loc>
      <image:title>JOURNAL - Four mistakes homeowners make when listing their property for sale. - 4. Trying to hide obvious problems.</image:title>
      <image:caption>Termite damage? Dampness? Non-compliant pool fencing? Do any of these problems ring a bell to you? Whilst it might be easy to hide these problems cosmetically, a professional building inspection will soon bare all to potential buyers who will  then foresee additional costs and hassle as reason to terminate the sale. Don’t let easily repaired problems hinder your sale - be smart and get them all sorted before going to market. You won’t regret it!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/e6ajokn9dy2pg4ya89urc8dhff2tee</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/d2ae1047-2709-412a-b277-1509f37052cd/DSCF0404.jpg</image:loc>
      <image:title>JOURNAL - How to: Style a coffee table like a pro. - Embrace objects of differing heights.</image:title>
      <image:caption>People often fall into the habit of placing like items together instead of playing around with varying heights and depths. To guarantee visual interest, we suggest using pieces of different heights whilst overlapping items to add depth through a layered approach. The goal is to take the eye on a visual journey; up and down the decorative pieces on the table to create a sense of interest and personality. Of course, don’t have items so high that you can’t see over them when seated on your sofa, but don’t be afraid to explore different levels.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/e9e7ebff-708a-4d93-9f85-626f4c0feaf5/DSCF0129.jpg</image:loc>
      <image:title>JOURNAL - How to: Style a coffee table like a pro. - Ensure the styling reflects your overall theme.</image:title>
      <image:caption>If you’ve read some of our other styling advice pieces then you will know we are huge fans of an overarched theme to your styling concept. What’s the vibe you are trying to create in the space? Whatever it is, ensure the objects on your coffee table tap into that scheme. For example, styling your beachside property with a cool, coastal, calming vibe? Then use natural textures, neutral colours and your favourite surfing themed book.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1641353171925-13RD02II82WUKMDXGS1Z/DSCF0117.jpg</image:loc>
      <image:title>JOURNAL - How to: Style a coffee table like a pro. - Think about all the angles.</image:title>
      <image:caption>When thinking about how to style a coffee table it’s important you remember that this is a scene you view from all directions. So, be sure that you’re not styling it with the front of your pieces all facing the same way. Of course, when it comes to books the spine is going to face a certain way by design, but other objects can be pointed in different directions to keep the scene interesting from every angle.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/three-easy-ways-to-boost-property-online-views</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/6615bd96-3c97-480b-bec6-9b677c887459/DSCF0019.jpg</image:loc>
      <image:title>JOURNAL - Three easy ways to boost your property’s online views. - Stage to Sell.</image:title>
      <image:caption>One of the most effective ways of standing out from the competition is via professional home staging which refers to the process of preparing your home for sale through the strategic use of furniture and decorations to effectively appeal to buyers. The primary goal of home staging and styling your home is to best showcase your property’s existing features, floor plan and inevitably the lifestyle the buyers will enjoy in your home.  Professional home stagers, such as our team at Perth Style Company, know exactly how to target specific demographics for each of our projects. We harness our understanding of the suburb, type of home and price point to build the buyer’s ideal lifestyle which will ensure your online listing looks attractive to the right type of buyers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/419c02d7-06c4-41c5-b130-8b68bde8457a/DSCF0143.jpg</image:loc>
      <image:title>JOURNAL - Three easy ways to boost your property’s online views. - Invest in a property video.</image:title>
      <image:caption>With the rise of Instagram Reels and TikTok, video is clearly the way of the future and what better way to showcase your property than with it’s own video!  A video tour is a great way of giving prospective buyers a better feel for the layout and overall size of your home. Plus, it’s a great tool in helping buyers envisage themselves in the property. In fact, statistics show that listings that include video boast a whopping 403% increase in enquiries than listings that don’t - how crazy is that!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/home-staging-hacks-you-need-to-try</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/502bc5ed-d8dd-4ec1-be84-c7a1d1cd7ee4/DSCF0294.jpg</image:loc>
      <image:title>JOURNAL - Home staging hacks you need to try! - Let there be light.</image:title>
      <image:caption>Is your home hiding its light behind heavy, dated curtains? If so, then it’s time to say goodbye and let some natural light into your home.  As humans, we are drawn to bright, natural light and, as such, our bodies respond to it on a cellular level. For example, letting more brightness into your home helps the body produce melatonin, which is a hormone that regulates our body clock, sleep pattern and digestion. Whilst exposure to more sunlight increases our serotonin levels, which can reduce the symptoms of depression. PSCO.’s Top Tips; Furnish your property with light coloured furniture Opt for a simple neutral coloured blind that will allow an abundance of natural light into the room Repaint your walls with a fresh coat of brilliant white  Choose bright light bulbs to light up each room efficiently  Use mirrors and glass-top surfaces to reflect light around each room Utilise more greenery to inject freshness and a sense of life to your property</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1c9868cc-64a6-441c-9e40-d41bb4ffa761/DSCF0323.jpg</image:loc>
      <image:title>JOURNAL - Home staging hacks you need to try! - Sell the lifestyle.</image:title>
      <image:caption>Arguably our favourite part of the job, building a desirable lifestyle that pulls on the heart strings of buyers!  At Perth Style Company, we spend a huge amount of time buildings our styling concepts around the specific target demographic of each property. We harness our understanding of the suburb, type of home and price point to build the buyer’s ideal lifestyle. Everything from the soapware in the bathroom to cookbook in the kitchen is carefully considered to resonate with prospective buyers at a deeper level.  PSCO.’s Top Tips; Staging the home with high-end, trendy pieces increases the perceived value of the entire house. Buyers love brands! Know your buyer - what are they really attracted to? Focus on creating an amazing first impression - these really count in property sales Decide on a styling theme and keep in consistent throughout the entire home</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/buying-a-house-heres-what-you-need-to-ask</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/9fe080db-5ab2-44dc-92a5-b0fb6626d781/DSCF0156.jpg</image:loc>
      <image:title>JOURNAL - Buying a house? Here’s what you need to ask. - Why is the owner selling?</image:title>
      <image:caption>Houses are sold for a variety of reasons and so it never hurts to ask why. Whether it's because the sellers want an extra bedroom, larger living spaces or less garden maintenance, finding out why the property you love is on the market will help you decide whether it is right for you and your personal circumstances.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/da9db593-6f54-48d2-afd9-cd2f8a2c7859/DSCF0170.jpg</image:loc>
      <image:title>JOURNAL - Buying a house? Here’s what you need to ask. - Have there been any renovations or extensions?</image:title>
      <image:caption>Don't forget to ask about any extensions or renovations which have been completed, plus when they were built, to give you greater insight into the property. Some projects which took place due to structural faults may lead to greater issues in the future and it’s important you have an understanding of the current condition of your home.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/88c543d4-c820-449d-9d9f-9cdc8c24831c/DSCF0167.jpg</image:loc>
      <image:title>JOURNAL - Buying a house? Here’s what you need to ask. - How energy efficient is the property?</image:title>
      <image:caption>In this day and age, a property’s energy efficiency is more important than ever and it’s critical you have an understanding of the energy efficiency rating of prospective homes.  An energy efficient home reduces wasted energy usage, greenhouse gas emissions, and its demand for non-renewable energy resources. It may also offer healthier, cleaner living conditions for those residing inside. Of course, a financial saving may also occur in an energy efficient home which is a plus!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/the-perth-style-company-difference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/a303ddee-e781-4f62-ac94-d799327eed55/DSCF0277.jpg</image:loc>
      <image:title>JOURNAL - The Perth Style Company difference. - We know property.</image:title>
      <image:caption>Since our establishment in 2014, Perth Style Company has had the pleasure of working on thousands of properties across the Perth metropolitan area, each ranging in size, style, location and age. Working across this magnitude of property types have helped us to shape the way that homes are marketed and sold across the city.  Over the years we have developed an impressive portfolio, celebrated unprecedented success rates and forged influential relationships with some of the most iconic people in our industry. Our customers expect results, and we deliver.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/4ad1a246-5a17-4199-80a2-6fa1549b01b7/DSCF0273.jpg</image:loc>
      <image:title>JOURNAL - The Perth Style Company difference. - We will ensure your home sells faster.</image:title>
      <image:caption>Despite the current market conditions, the reputation of your chosen agent or historic activity in your suburb, there is no guarantee when it comes to the sale time of your property.  Historically, it can take around 30 days for a property to be snapped up BUT, a staged home can sell up to three times faster! Why? A staged home knows exactly how to make a striking first impression with buyers and, with multiple interested parties, buyers need to act fast if they want to secure the property.  With Perth Style Company knowing exactly how to enhance the best features of your property, and how to attract the target demographic to the home, many of our styled properties are under offer within the first week.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/feea0655-a7b6-4bc3-84f0-3371d49b4dfe/DSCF0188.jpg</image:loc>
      <image:title>JOURNAL - The Perth Style Company difference. - We will make selling stress-free. (Well, almost!)</image:title>
      <image:caption>As we previously mentioned, there’s no denying that selling property can be a stressful experience. Yet, with your property in the hands of the professionals, you can rest easy knowing it’s truly taken care of. Between our market-leading staging, expert advice and list of referring partners who can assist with flooring, painting and wall coverings, you know you’re in the safe hands of a team you can trust!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/playing-to-the-five-senses-in-real-estate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/c8969c50-3db3-4fef-bed6-f8ee857cc2a4/DSCF0139.jpg</image:loc>
      <image:title>JOURNAL - Playing to the five senses in real estate. - Sight.</image:title>
      <image:caption>Arguably the most important sense of all - appealing to buyer’s sight should be your biggest priority when it comes to selling. Luckily, it’s not a hard one to do!  Consider professional home staging.  We know it’s not for everyone but, if you can do it, DO! A professional knows exactly how to appeal to every sense, but particularly sight. The psychology behind colour choices, creating the buyers’ desired lifestyle and ensuring the lighting is adequate – an experienced home stager can do it all, plus they know exactly how to showcase the maximum potential of your property to drive a result. It’s a win-win! Furnish it. This one is simple. People don’t buy their dream home because it’s the logical thing to do. They buy it because they fell in love with it! Empty, bare rooms do nothing for a buyer, and are far less likely to evoke emotion than a well-considered, furnished room.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/2da800a9-1fe9-469e-868b-df3591260054/DSCF0132.jpg</image:loc>
      <image:title>JOURNAL - Playing to the five senses in real estate. - Smell.</image:title>
      <image:caption>Without being too harsh, scent can mean make or break for some buyers - trust us! So, making sure your property smells good is another super important aspect to consider when selling. Air out the property thoroughly. Prior to any home openings or property appointments, be sure to open all the windows and doors, regardless of the weather outside. Letting in some fresh air will make a world of difference to any smells or staleness throughout the home.  Steer clear of overpowering scents.  Remember, what smells nice to you, may not smell nice to someone else - scents can be so subjective. So keep it simple when it comes to fresh flowers, air fresheners and incense sticks. We suggest a neutral smell with a slight twist like Vanilla or Citrus.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/2d92b33a-159d-4290-9301-6b7a8cd822ba/DSCF0122.jpg</image:loc>
      <image:title>JOURNAL - Playing to the five senses in real estate. - Touch.</image:title>
      <image:caption>It might be easier than you think to tap into prospective buyers’ touch receptors during home opens and here’s how; Use an assortment of textiles and textures. Biologically, some of us are naturally drawn towards warm and cosy textures whilst others prefer cooler surfaces like glass or metal. To ensure you’re appealing to the masses, the safest thing to do is to cover all the bases! Mix an assortment of thick, textured fabrics through rugs, bed linen and curtains, with the rawness of cold surfaces like concrete, marble or glass.  Create multiple layers. You should know by now that we are huge fans of creating layers in our styling concepts. Layers help to create visual interest and make the space appear more plush and luxurious. Of course, a different approach can be taken to each room, but you can start with this simple formula for your main living space; rug, coffee table, decorative accessories, sofa, cushions and artwork.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/property-spotlight-sadka-lane-shenton-park</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1642482563072-OET80F8T8CL1D8T40D62/DSCF0064.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: Sadka Lane, Shenton Park.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1642482562749-ZPY3S8FEK2UMI5X7FJAF/DSCF0060.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: Sadka Lane, Shenton Park.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1642482614730-IEAE7GBWWZBEODBU1ERB/DSCF0004.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: Sadka Lane, Shenton Park.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1642482610082-B6B98RWY4Y7V2JA9VAKU/DSCF0089.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: Sadka Lane, Shenton Park.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1642482655792-8A84LCJ6VFS05RSWZ2O8/DSCF0097.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: Sadka Lane, Shenton Park.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1642482660951-JXVYJR51QBC8FML8V8KC/DSCF0143.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: Sadka Lane, Shenton Park.</image:title>
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      <image:title>JOURNAL - Property Spotlight: Sadka Lane, Shenton Park.</image:title>
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      <image:title>JOURNAL - Property Spotlight: Sadka Lane, Shenton Park.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1642482717912-SBJQ8XJ8IC0ICHGP85MX/DSCF0025.jpg</image:loc>
      <image:title>JOURNAL - Property Spotlight: Sadka Lane, Shenton Park.</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/home-staging-faqs-is-it-really-worth-the-hype</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-19</lastmod>
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      <image:title>JOURNAL - Home Staging FAQs - Is it really worth the hype? - Why would someone choose to have their property staged? Particularly in a thriving real estate market like the one Perth is currently experiencing?</image:title>
      <image:caption>It’s simple! Most people (other than real estate agents or interior designers) are notoriously bad at visualising a space differently from how it actually looks. In fact, only 10% of potential buyers are able to visualise the full potential of a vacant property, meaning a whopping 90% of potential buyers are unable to imagine the wonderful possibilities your property has to offer them. They need to be shown.  In addition to this, some vacant properties can be viewed in a negative light. It is generally assumed that the homeowner is in some sort of financial hardship and therefore is desperate to sell. This means the property itself can attract low offers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/31605578-2196-417f-8d01-197696e51bcb/DSCF0072.jpg</image:loc>
      <image:title>JOURNAL - Home Staging FAQs - Is it really worth the hype? - Is real estate staging obvious to buyers?</image:title>
      <image:caption>The concept of price to perception is universal. Buyers want to know more about a property they see and like as long as they perceive it represents reasonable value and they can afford it. With real estate staging, we not only draw attention to a property but also the reasonable price based on the style, theme and contents of the home. A professional, well-styled home should never look staged nor obvious.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/a8d526b6-3392-420d-be11-4e0661db0764/SHOTBYTHOMDSCF9190--.jpg</image:loc>
      <image:title>JOURNAL - Home Staging FAQs - Is it really worth the hype? - Can Perth Style Company just style a few rooms of my property?</image:title>
      <image:caption>At Perth Style Company, we believe that a unified styling and marketing approach is best. It ensures we add the most value to the end result and therefore a completely vacant property is always preferred.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/how-to-rejuvenate-your-home-for-the-new-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/83fcf9ad-8dbe-4971-8ef8-87988b806c50/SHOTBYTHOM-9492+%281%29.jpg</image:loc>
      <image:title>JOURNAL - How to: Rejuvenate your home for the new year. - Sad or old pillows.</image:title>
      <image:caption>This fact might scare you a little but, according to the experts, our pillows should be replaced every 1-2 years… Sheesh, that’s often, right? Doing so helps to ensure that you’re using pillows that are supportive, clean, and free of allergens. So, if you’ve had the same one on your bed for a while now, it’s probably time to invest in a new one! If you’re pondering what to do with your old ones, consider donating to an animal shelter, making a pet bed or using them as a floor, gardening or knee pillow.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/390682b7-9d02-4fc1-a0ed-869764194a65/SHOTBYTHOM-9515+%282%29.jpg</image:loc>
      <image:title>JOURNAL - How to: Rejuvenate your home for the new year. - Half-burned candles.</image:title>
      <image:caption>If you’re anything like us, then you might have a cupboard full of candles you’ve only partially used. Maybe they were for a particular occasion, taking up space or maybe the overpowering scent was a little too much for your bedroom. Either way, it’s time to clear them out and make way for the new! PSCO. Top Tip: If you’d like to repurpose the candle jars, it’s easy enough to melt the wax down in the microwave and clean the jar ready for use.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/5f5c99a6-0eb0-4705-b7f8-38755714d1f9/SHOTBYTHOM-9451+%281%29.JPG</image:loc>
      <image:title>JOURNAL - How to: Rejuvenate your home for the new year. - Dingy towels .</image:title>
      <image:caption>As if it wasn’t hard enough to keep up with the weekly laundry as it is, did you know that you're actually supposed to wash your bathroom towels every two days? If not, they're probably covered in bacteria! Yet, after so many uses and washes, your towels are probably worn out so why not treat yourself to some freshies for the new year.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/our-2022-design-trend-predictions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/36220a8d-464a-4b8b-858d-3e8b254626d4/DSCF0017.jpg</image:loc>
      <image:title>JOURNAL - Our 2022 design trend predictions. - Refined Neutrals.</image:title>
      <image:caption>Could neutrals ever be out of style? We think not. BUT, we are seeing a lot of beautiful concepts inspired by nature and refined, elevated neutrals. Think textured weaves, natural oak timbers and classic marbles in an earthy neutral palette with colours such as putty, chalk, taupe, eucalyptus and olive remaining prevalent. The refined neutrals trend really creates a sense of ease and harmony, plus it helps to produce balanced and tactile spaces which makes it the perfect scheme for a home interior in our eyes!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/4b19ed9e-55d2-4512-b75a-9c81f4a5ea0d/SHOTBYTHOM-2286+%281%29.JPG</image:loc>
      <image:title>JOURNAL - Our 2022 design trend predictions. - Sculptural and Curved Furniture.</image:title>
      <image:caption>A trend that emerged in 2021 and is sticking around for a little longer is sculptural or curved finishes seen across furniture pieces, architectural elements and decorative accents. After a global pandemic and years of harsh, sleek lines dominating the contemporary design world, homeowners are turning toward designs that soothe and cocoon homeowners. We are loving arched ornaments and curved sofas or occasional chairs for an easy addition to homes.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/11f7e062-1618-467c-a822-2e6e293f1957/DSCF0117.jpg</image:loc>
      <image:title>JOURNAL - Our 2022 design trend predictions. - Modern Farmhouse .</image:title>
      <image:caption>A trend we’ve loved to see emerge of late - the modern farmhouse which promotes a move toward a slower existence. With many Australians grounded from their usual international travels, we’ve seen more people move away from city life, craving a relaxed lifestyle in rural areas. Summoning country escapism and rustic charm in a contemporary way, the colour palette is made up of wholesome green tones like  snow gum, hunter green and moss alongside gorgeous rusts and espresso browns. This trend comprises classic shaker style panelling, tactile raw timbers and beautiful hand-woven details.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/42617993-45dd-4fe2-8f97-4ee848f25949/DSCF0065.jpg</image:loc>
      <image:title>JOURNAL - Our 2022 design trend predictions. - Bold Patterns and Colours.</image:title>
      <image:caption>Lastly in 2022, we’re sure there will be a surge in vibrant colourways and bold patterns, similarly to those we’ve seen in emerging fashion trends of late. This trend will be all about bright, joyful colours like citrus orange, yellow and green as well as bold blues and purples. We’ve also seen a lot of our favourite homeware brands embracing strong patterns like chevron, checkerboard and herringbone shapes.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/a-very-stylish-christmas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-21</lastmod>
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      <image:title>JOURNAL - A very stylish Christmas!</image:title>
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      <image:title>JOURNAL - A very stylish Christmas!</image:title>
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      <image:title>JOURNAL - A very stylish Christmas!</image:title>
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      <image:title>JOURNAL - A very stylish Christmas!</image:title>
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      <image:title>JOURNAL - A very stylish Christmas!</image:title>
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      <image:title>JOURNAL - A very stylish Christmas!</image:title>
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      <image:title>JOURNAL - A very stylish Christmas!</image:title>
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      <image:title>JOURNAL - A very stylish Christmas!</image:title>
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      <image:title>JOURNAL - A very stylish Christmas!</image:title>
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  <url>
    <loc>https://www.perthstyleco.com.au/news/step-up-your-gift-wrapping-game-this-christmas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/b3adfbf2-aa22-4a80-82ca-b63301a69b14/IMG_3723.jpg</image:loc>
      <image:title>JOURNAL - Step up your gift wrap game this Christmas. - Choosing the ideal wrapping paper</image:title>
      <image:caption>Want to know the cardinal rule for choosing wrapping paper? The thicker, the better! But, that doesn’t mean that colour and design are tossed to the side! It’s important to find the perfect roll that ticks every box. Bonus points go to a wrap with a grid pattern on the back - this really helps in the trimming process to ensure you’re left with the right amount of paper.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/619cd36b-9ac3-46f0-894b-5a7a76ed1241/IMG_3735.jpg</image:loc>
      <image:title>JOURNAL - Step up your gift wrap game this Christmas. - A classic ribbon and bow.</image:title>
      <image:caption>At Perth Style Company, we really believe that you can’t go past a traditional ribbon and bow. The quintessential finish to any present year-round, the ribbon and bow combo really helps to add some personality to your package.  Be sure to get creative with your ribbon choice by curling the ends, opting for a paper / ribbon clash or mixing it up between bows and knots. There are so many ways to take this classic option into 2021 with a fresh, modern twist.  Whilst ribbon can be expensive, it’s important to remember you don’t have to use a lot of it, and you don't have to use it on everything. Use it on one or two items under the tree so they pop out, and then use string or twine on the rest.  PSCO. Top Tip; If you have a good ribbon, save it and use it again next year.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/a-christmas-table-setting-3-ways</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-08</lastmod>
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      <image:title>JOURNAL - How to: Style a Christmas table setting 3 ways.</image:title>
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      <image:title>JOURNAL - How to: Style a Christmas table setting 3 ways.</image:title>
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      <image:title>JOURNAL - How to: Style a Christmas table setting 3 ways.</image:title>
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      <image:title>JOURNAL - How to: Style a Christmas table setting 3 ways.</image:title>
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      <image:title>JOURNAL - How to: Style a Christmas table setting 3 ways.</image:title>
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      <image:title>JOURNAL - How to: Style a Christmas table setting 3 ways.</image:title>
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      <image:title>JOURNAL - How to: Style a Christmas table setting 3 ways.</image:title>
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      <image:title>JOURNAL - How to: Style a Christmas table setting 3 ways.</image:title>
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      <image:title>JOURNAL - How to: Style a Christmas table setting 3 ways.</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/fxsr5gmt45e64i4x3ij7zyo6tvv4sy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/af99e5be-2628-4899-8cc5-ba2e6c7daf8d/Image+7-12-21+at+12.16+pm.jpg</image:loc>
      <image:title>JOURNAL - Take your sale to the next level with staging. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/pscos-christmas-gift-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1637557926141-5ZD849WIKI1KNJ1GTFEB/PSCO-0168+%281%29.jpg</image:loc>
      <image:title>JOURNAL - PSCO.’s Christmas Gift Guide. - Designer body care.</image:title>
      <image:caption>Often a gift too luxurious to buy for one’s self, a designer body care set is the perfect splurge for that special someone in your life. After a busy 2021, there’s no better gift that a bit of rest and relaxation and what better way to encourage that than with beautiful body products!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1637557957599-X7B9UKWU7HE4JGTXAEPO/PSCO-0362.jpg</image:loc>
      <image:title>JOURNAL - PSCO.’s Christmas Gift Guide. - A cookbook.</image:title>
      <image:caption>Not only is this gift super thoughtful, it’s also incredibly practical. If they love to entertain at home, they will likely be forever searching for cuisine inspiration. And who knows, you might be lucky enough to snag yourself an invitation to the next dinner party!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1637557941873-ESETVTGA4SZDWC55O3EG/PSCO-0176.jpg</image:loc>
      <image:title>JOURNAL - PSCO.’s Christmas Gift Guide. - A bottle of their favourite drop.</image:title>
      <image:caption>Whether it’s wine, beer or spirits, a bottle of your homebody’s favourite will likely go to good use this festive season. Wrap it up beautifully and you’ll be onto a winner!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1637557956426-GV60YFX2KE4AAC8CHHG9/PSCO-0321.jpg</image:loc>
      <image:title>JOURNAL - PSCO.’s Christmas Gift Guide. - An indoor plant + funky planter pot.</image:title>
      <image:caption>An indoor plant is a great present for that green thumb in your life. Fresh and funky, indoor plants are bound to bring a little charm and personality to their living room or bedroom.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1637557943366-OHWC5X0ZMSCYCF3ZTJ3Q/DSCF0132.jpg</image:loc>
      <image:title>JOURNAL - PSCO.’s Christmas Gift Guide. - A scented candle.</image:title>
      <image:caption>For the interior lover that seems to have everything, you can’t look past a beautifully scented candle. Bonus points if you choose one that can be used as a decorative pot once used up.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1637558022773-DZOTMLMXWEAUY83ENK34/SHOTBYTHOM-2020-1073627+%281%29.jpg</image:loc>
      <image:title>JOURNAL - PSCO.’s Christmas Gift Guide. - Framed prints.</image:title>
      <image:caption>You can never go wrong with a framed art print! Not only do they give arty love to empty walls, they also inject personality and charm into any room. Find a piece that perfectly reflects the receiver and their home’s style to ensure you pick a winner this Christmas.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/sjs-summer-entertaining-essentials</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/b3fe521b-1e3b-45f1-a2f9-1bd6a218dacf/DSC_7104.jpg</image:loc>
      <image:title>JOURNAL - SJ’s summer entertaining essentials.</image:title>
      <image:caption>With the warmer months fast-approaching, many of us are getting ripe and ready to entertain guests in our homes. You see, in the summer months it’s easy to take full advantage of our outdoor spaces, firing up the BBQ to enjoy blissful sunsets and long Sunday lunches.  However, for some people, they can’t think of anything worse than entertaining at home and so I’m here to take the stress out of summer soirees forever more. This essentials guide will break it down into easy-peasy achievable bites, ensuring you can enjoy summer entertaining as much as I do!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/turning-your-new-house-into-a-homenbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/ba51c8a6-4fae-4509-8576-acf99cfcdf94/SHOTBYTHOM-2021-9107+%281%29.JPG</image:loc>
      <image:title>JOURNAL - Turning your new house into a home.&amp;nbsp; - Think sentimental ly.</image:title>
      <image:caption>There’s no doubt that filling your home with sentimental pieces is key to ensuring it feels like your home and your comfort space.  Start by looking over your belongings that you’ve collected over the years, and consider how you’re able to make them a feature or key item in each room.  Maybe it’s a particular ceramic treasure that transports you to that European holiday in 2014 or a special art piece that has been passed down from generation to generation - filling your space with these sentimental objects is what makes your house feel like a home.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/fed79966-2694-43ea-be64-2c9093cb0658/DSCF0233.jpg</image:loc>
      <image:title>JOURNAL - Turning your new house into a home.&amp;nbsp; - Do you have enough storage ?</image:title>
      <image:caption>Often when decorating, we focus on the design elements first and the necessities of quality storage becomes an afterthought. Yet, functionality is a big component of any home, especially when you have the opportunity to set up from scratch. We’re here to remind you that the practicality of the space is super important in settling into your new home and should be front of mind when you’re considering the flow of each room.  Think about investing in storage that looks visually pleasing and adds another layer of texture to your space. For example, a timber buffet, an open bookcase or a couple of trendy baskets that can enhance the feeling of your home whilst doubling as a useful storage solution.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/e65f5574-2477-4f4e-83f4-ff0be1d39e57/DSCF0256.jpg</image:loc>
      <image:title>JOURNAL - Turning your new house into a home.&amp;nbsp; - Finishing touches .</image:title>
      <image:caption>Your home only needs a handful of finishing touches to take it to the next level. Consider a beautiful vase of flowers on your dining table, a few indoor plants near the window and some plush feature cushions on your sofa. These final touches inject a bit of personality, instantly lifting your space to signify that you’re house proud and totally at home in your new space!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/our-guide-to-lighting-up-a-bedroom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/3e94be3b-8962-4c85-b7d0-768be65418a8/SHOTBYTHOM-6178.jpg</image:loc>
      <image:title>JOURNAL - Our guide to lighting up a bedroom. - Understanding the layers of lighting.</image:title>
      <image:caption>As mentioned, the power of lighting is incredible and having a comprehensive understanding of the different types of lighting is absolutely critical in ensuring you perfect the lighting in your bedroom. As with many interior design elements, layering is key to creating the best lighting in any room of the home, but particularly the bedroom. Using a layered technique will ensure you are finding the right balance between task, ambient and accent lighting. By striking this balance, you will be able to create the ideal lighting for any mood and any activity with just the flick of a switch!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/bcd53b79-0d36-4237-9521-ff403398f793/PSCO-0023.jpg</image:loc>
      <image:title>JOURNAL - Our guide to lighting up a bedroom. - Task Lighting</image:title>
      <image:caption>As the name might suggest, task lighting is any light that serves to provide light for a specific purpose or task. In a bedroom, this comes into play when you’re adding functionality to the space - think reading in bed, or grooming for the day ahead. Examples of task lighting include table or floor lamps which are also a great opportunity to add a bit of fun and personalisation to your room.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/28b6f6e3-812b-46a5-9e26-e5ba7f3fb97f/SBT_5999.jpg</image:loc>
      <image:title>JOURNAL - Our guide to lighting up a bedroom. - Colour</image:title>
      <image:caption>Together with lumens, the colour or the bulb’s kelvin count also plays a role in creating a suitable environment. Cool white or blue are known to promote alertness and can disrupt your sleep patterns while the warmer hues help your body prepare for sleep. Colour temperatures ranging from 2700K to 3,300K reflect a soft, warm light suitable for bedrooms.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/mastering-minimalist-design-for-sale-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/4bed8622-e33d-4048-9c57-17579b157e4a/SHOTBYTHOM-2088+%281%29.JPG</image:loc>
      <image:title>JOURNAL - Mastering minimalist design for sale. - A little more about minimalism design...</image:title>
      <image:caption>Do you wonder where minimalism comes from? Well, the style is firmly rooted in an art movement from the 1960s, before it later expanded into the design and architectural aesthetic. Now, the design style is most commonly associated with simplicity, a neutral colour palette and clean, sleek lines.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/c5e19c17-fd25-41df-8fa8-fe5159669c77/DSCF0007-3.jpg</image:loc>
      <image:title>JOURNAL - Mastering minimalist design for sale. - Start with a declutter .</image:title>
      <image:caption>Having a minimalist interior style means you need to say goodbye to any unnecessary clutter around your home. And to do that, you’ll have to edit what you display on shelves, countertops and tables. Our advice is to stick to essentials only on display and store the rest in cupboards or storage cabinets. For example, store away all kitchen appliances including kettles, toasters and coffee machines so just bare countertops remain. This will ensure that prospective buyers can focus on the key elements of the kitchen, rather than be distracted by all your belongings on display.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/18b5c016-2f03-48b4-b037-be7d4e6085f0/DSCF0075-2.jpg</image:loc>
      <image:title>JOURNAL - Mastering minimalist design for sale. - Stick to the bare essentials.</image:title>
      <image:caption>The minimalist approach uses only the essential elements of light, form and beautiful materials, usually in an open plan layout. There is no excess of decoration or clutter and this helps to create a sense of freedom and relaxation within the home. This is particularly appealing to budding home buyers as they contemplate how they will live in the property.  When styling your home with a minimalist view, use only a few accent pieces that are uncomplicated so they are able to blend harmoniously into the setting. This could be in the form of a single piece of artwork per room, or a simple arrangement on top of the coffee table. Less is always more when it comes to minimalism!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/how-to-pick-the-perfect-interior-colours-for-your-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/6228b262-3530-4ab6-8edc-8568beaa5b5a/PSCO-0289.jpg</image:loc>
      <image:title>JOURNAL - How to: Pick the perfect interior colours for your home. - Complimentary Colours.</image:title>
      <image:caption>One of the toughest decisions to make with colour is finding the right complimentary colours for your home. In order to find some that work well together, you’ll want to look at the opposite side of the colour wheel. For example, reds are on one side and greens are on the other which make these complimentary colours to one another.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/9b35db15-55e8-4f01-824a-29b2b920d995/PSCO-0301.jpg</image:loc>
      <image:title>JOURNAL - How to: Pick the perfect interior colours for your home. - Think about the architecture and interior finishes.</image:title>
      <image:caption>Some interior experts suggest choosing the paint colour of your room last after considering the architecture and finishes of the home first. That’s because there is such an extensive array of paint colours available, whilst in other design elements like flooring, the options are more limited.  If you’re redecorating, we suggest thinking about the tones of your flooring, cabinetry and existing furniture before you select your colour palette. Work these materials, finishes and colours into your mood board so you can see the space coming together ahead of time. It’s so important to consider how the architectural features of your interior will work with your chosen colour palette.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/e7ead054-93f2-418b-97a8-53f857f83ee9/DSC_7126.jpg</image:loc>
      <image:title>JOURNAL - How to: Pick the perfect interior colours for your home. - Keep selecting colours for yourself.</image:title>
      <image:caption>Finding a complimentary colour palette is one thing, but liking it can be an entirely different prospect! Remember, you’re going to have to live with your colour choice for some time, unless you want to experience the expense of redecorating again soon. So, our advice here is don’t get too hung up on the colour wheel or different trends. Make sure your colour selection is in line with your personal taste because you’re the one that needs to love it!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/our-top-3-spring-summer-trends-you-need-to-know-about</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1634024782443-KAZAIHM8DN6H2SL99RCB/SHOTBYTHOM-9402.jpg</image:loc>
      <image:title>JOURNAL - Our top 3 Spring / Summer trends you need to know about. - Neutral, earthy tones.</image:title>
      <image:caption>Whilst pastel colour pops have been all the rage in previous years, this spring there’s nothing quite like those neutral, earthy tones to create a clean, calm and sophisticated environment in your home.  Earthy tones like shades of brown, burnt umber, terracotta, beige, taupe and tan will continue to be popular well into the final months of 2021.  This relaxing palette provides a nurturing contrast to the shiny, metallic finishes that are part and parcel of the busy city life most of us live day-to-day. Many of us seem to live on our mobile phones these days, so these desert tones provide a space for us to recharge, to remember where we are from and to ground ourselves. Yet, if you’re missing colour, have no fear! These neutral tones pair perfectly with whichever bolder, brighter colour you desire.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1634024972786-B555TG7WU0SZ4N06051X/SHOTBYTHOM-9478+%282%29.jpg</image:loc>
      <image:title>JOURNAL - Our top 3 Spring / Summer trends you need to know about. - 2. Organic shapes.</image:title>
      <image:caption>It would be hard not to notice the significant shift toward more organic design in recent years. With a big movement towards rounded shapes in interiors, we’re even seeing this trend play it’s part in new builds and developments with feature wall cut-outs and rounded windows and entryways.  After a turbulent few months with the Covid-19 outbreak, our homes have become our sanctuary more than ever. Round shapes are kinder and more welcoming, evoking a cocoon-like comfort as we continue to spend time at home. Move over harsh lines and sharp edges, natural curves and quirky, interesting shapes are here to stay! We’ve also seen this trend lead the way in the furniture category with more and more rounded occasional chairs and curved sofas hitting the showroom floors. We can’t wait to see how this trend continues to evolve over the next few years!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1634025087739-U2VKD8ZURED0QO9X3DZO/DSCF0047.jpg</image:loc>
      <image:title>JOURNAL - Our top 3 Spring / Summer trends you need to know about. - 3. Sustainable and natural materials.</image:title>
      <image:caption>Sustainability has been a huge focus in the interior design world for several years now — and it’s only going to become more prominent as we focus on preserving the world as we know it for future generations.  These days, homeowners are seeking furniture and décor pieces that are made with sustainable materials and natural fibers. In fact, many are steering towards custom, handmade furniture that can last the test of time in quality and design.  Not only have we seen a rise in earthy colours for our interiors, but also an increase in more natural materials in furniture and homeware ranges. Materials such as concrete render, wicker, rattan and raw timbers remain at the forefront of interior trends with the natural finish appealing to a wide range of homeowners no matter their interior design style.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/the-crib-co-op-wrap-up</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1633497435928-F1Y3S7YBJS0JS24THE5K/IMG_1145.JPG</image:loc>
      <image:title>JOURNAL - The wrap up of Crib Co-Op.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1633497441890-SYC7D6WH6B261UJ0WQE0/IMG_1148.JPG</image:loc>
      <image:title>JOURNAL - The wrap up of Crib Co-Op.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1633497439492-DD19AM7BZN3Y9BYCE5PG/IMG_1146.JPG</image:loc>
      <image:title>JOURNAL - The wrap up of Crib Co-Op.</image:title>
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      <image:title>JOURNAL - The wrap up of Crib Co-Op.</image:title>
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      <image:title>JOURNAL - The wrap up of Crib Co-Op.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1633497442858-3XQ3QSCQNXC6LPJ696Q0/IMG_1149.JPG</image:loc>
      <image:title>JOURNAL - The wrap up of Crib Co-Op.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1633497446454-E0GZJ38X99FZSS5U4696/IMG_1154.JPG</image:loc>
      <image:title>JOURNAL - The wrap up of Crib Co-Op.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1633497428988-VIDATC3FUJ9I3BV3ZNVM/IMG_1141.JPG</image:loc>
      <image:title>JOURNAL - The wrap up of Crib Co-Op.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1633497435249-YA2A6XPXA0LNKMOXPL0E/IMG_1144.JPG</image:loc>
      <image:title>JOURNAL - The wrap up of Crib Co-Op.</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/how-to-add-value-with-luxe-finishes-in-your-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1633414723289-UOUWJ1XTU5DKF2L4UAGX/SHOTBYTHOM-2228.JPG</image:loc>
      <image:title>JOURNAL - How to: Add value with luxe finishes in your home. - Master Bedroom</image:title>
      <image:caption>Do you ever wonder what boutique hotels, high-end resorts and Pinterest worthy bedrooms all have in common? It’s all in the padded bedhead! Nothing says luxury like one of these and now’s your opportunity to get your own hands on one.  Buy one readily made from your favourite furniture store or, better yet, make your own! With the rise of Tik Tok in the last year comes loads of DIY demonstration videos showing you just how easy it can be to build your own luxury bedhead to complement your existing frame.  Opt for a velvet fabric or a bedhead with special detailing to add to that grandeur feeling to your bedroom.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1633414589579-O2Q7CTWGYB24Q7SNHGD8/SHOTBYTHOM-2189.JPG</image:loc>
      <image:title>JOURNAL - How to: Add value with luxe finishes in your home. - Living Room</image:title>
      <image:caption>Now for the fun part! When it comes to elevating your main living spaces, it’s easy to add an element of luxury with accessories. Mixing and matching different cushions with varied texture, colour and size will be sure to take your sofa from drab to fab. For a luxe finish, be sure to choose materials like velvet and leather.  Other decorative accents like oversized artwork, luscious throw blankets or trendy ceramic vases also help to achieve the same stylish finish with ease.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1633414382098-SQS1UDILSD4OLF4WH9AE/DSC_6791.jpg</image:loc>
      <image:title>JOURNAL - How to: Add value with luxe finishes in your home. - Dining Room</image:title>
      <image:caption>When it comes time to your dining space, potential buyers want to see how they will be able to share family meals and celebrate many special occasions to come. Rather than splurging on a complete new dining setting to plush up your dining space, just switch up your dining room chairs instead.  Consider chairs with a cushioning armrest or a plush fabric, like boucle or velvet, for a truly luxe feel. Try and match the colour materials to your existing dining table and you won't be able to tell that they weren't a set from the start!</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/sweet-dreams-here-are-our-favourite-bedside-lamps-and-where-to-get-them</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1631672538988-N35WUFEO9BMH55ECNNVJ/Chiappo+Table+Lamp</image:loc>
      <image:title>JOURNAL - Sweet Dreams; Here are our favourite bedside lamps and where to get them. - Chiappo Table Lamp - Freedom</image:title>
      <image:caption>A modern table lamp that is bold in its form. Made from ceramic and metal, the Chiappo lamp is available in white/oat and plum/burgundy colour ways. This lamp adds a bit more of a youthful urban feel to spaces. A great way to establish a subtle colour to your bedroom. Click here to purchase.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1631674979969-7O4UD7M7KQIX08I4RIVS/MRD+lamp</image:loc>
      <image:title>JOURNAL - Sweet Dreams; Here are our favourite bedside lamps and where to get them. - Circa Table Lamp - MRD Home</image:title>
      <image:caption>With moody form and abstract shape, MRD are known for their conceptual, wood lamps. The Circa Table lamp stands taller than most and enlightens the wall in a classy fashion. Perfect for adding texture to your side table. If you have room for a standing lamp, we recommend matching these with it’s big brother! Click here to purchase.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1631675187889-N4XJVU1AXD3EAMZGIKQH/La+Forma+Lamp</image:loc>
      <image:title>JOURNAL - Sweet Dreams; Here are our favourite bedside lamps and where to get them. - Phant Table Lamp - La Forma</image:title>
      <image:caption>With a gold, marble and matte black finishes, the Phant table lamp screams “sophistication”. This lamp is bright and illuminates really well for its size. The gold brand detailing on the base of the lamp is a special touch. Click here to purchase.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1631678535847-MWSVJB0SUCL08IKPT7YE/Freedom+Lamp</image:loc>
      <image:title>JOURNAL - Sweet Dreams; Here are our favourite bedside lamps and where to get them. - Pilastro Table Lamp - Freedom</image:title>
      <image:caption>This white chic table lamp features a marble base, topped with an bright white linen shade. A feature piece that can elevate any space including your bedroom. This lamp compliments gold finishes really well and gives a layer of elegance and texture to your side table. Click here to purchase</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1631676226926-BHYOF0MS1PQ5WD0303OR/PSCO-9908.jpg</image:loc>
      <image:title>JOURNAL - Sweet Dreams; Here are our favourite bedside lamps and where to get them. - Dinesh Table Lamp - La Forma</image:title>
      <image:caption>A personal favourite, the Dinesh is a portable lamp that loves to bring light wherever it goes, even outdoors! It uses LED light, which lasts longer than typical light bulbs and uses less energy. It can be easily charged with a usb connector and comes with a remote which can set up a timer or change the brightness. Click here to purchase.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1631686489214-XXPY5JK6D78WXD5CYDRO/PSCO-9899.jpg</image:loc>
      <image:title>JOURNAL - Sweet Dreams; Here are our favourite bedside lamps and where to get them. - Amalfi Flo Table Lamp - IsAlbi</image:title>
      <image:caption>The sculptural Flo Table Lamp features a trendy terrazzo base, powder coated black structure and a frosted glass statement shade. The look is versatile enough to work in modern or interiors and takes cues from Scandinavian style. Bring the liveliness of terrazzo into your décor with this fashion forward lamp. Click here to purchase</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1631686670436-9T516KFCSX6JZHK50543/SHOTBYTHOM-7309.jpg</image:loc>
      <image:title>JOURNAL - Sweet Dreams; Here are our favourite bedside lamps and where to get them. - Mavis Table Lamp - Beacon Lighting</image:title>
      <image:caption>Nicknamed “The Moon” here at Perth Style Co. this lamp makes a statement. It is perfect for both modern and Coastal settings, the Mavis is an easy way to add texture and depth into a space. It is also available in 3 sizes, perfect for styling according to your side table. Click here to purchase</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/the-key-to-creating-a-stylish-family-friendly-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1631671797228-B6VDCXXSH92AF1IKON31/PSCO-9999.jpg</image:loc>
      <image:title>JOURNAL - The key to creating a stylish family-friendly home. - Embrace all the texture and pattern.</image:title>
      <image:caption>An easy way to elevate the sophistication of your home’s interior is through the addition of texture and pattern. Not only can you switch these up each season should you wish to follow the latest trends, but it’s also a reasonably inexpensive solution to a stylish place. You can easily utilise texture and pattern with different decorative elements such as artwork, throw rugs and feature cushions. Plus, the best part about these is that they can be used to help disguise accidental spills and tough stains - what’s not to love?!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1631672058846-F0Y0RK5DOG46DJGX7VGU/SHOTBYTHOM-8997.jpg</image:loc>
      <image:title>JOURNAL - The key to creating a stylish family-friendly home. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1631671720344-XCQALBMBK25HF8JBXFAM/PSCO-9986.jpg</image:loc>
      <image:title>JOURNAL - The key to creating a stylish family-friendly home. - Opt for materials that will age well .</image:title>
      <image:caption>A solid timber dining table is ideal for those wanting to maintain a stylish look because it will age well regardless of any destruction.  Timber can handle years of homework, board games and being hammered by toys. Sure, it will likely mark and dent over time, but this creates a bit of personality and becomes a story of your kids’ childhood.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/bl3th0xb7uwui1t294gety1soti0p1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1630634403880-W7UCMIM09UUNB3CFT5QD/DSC_6583-2.jpg</image:loc>
      <image:title>JOURNAL - Right at home with SJ in City Beach.</image:title>
      <image:caption>In this month’s edition of Right at home with SJ, Sara speaks with Lisa and Keegan of Avanti Builders - the owners and builder of our recent project in City Beach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1630633829949-O6CTPP3D0LL7GKGOFP4R/DSC_6272-2.jpg</image:loc>
      <image:title>JOURNAL - Right at home with SJ in City Beach. - What are your favourite features?</image:title>
      <image:caption>The floor plan and function of the home. I love the free form organic stone used inside and outside. The vertical lines throughout in all the different materials - tiles, timber and steel cabinetry. Highlight widows and large sliding doors allow the natural light inside, highlighting the native plants and mature trees. The custom made black and gold lights tie in with the door handles and kitchen and bathroom hardware. Features throughout the house all compliment each other and come together with a continuous flow and balance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1630634057275-2FAG7CN4OA9SNDKZEJX5/DSC_7162-2.jpg</image:loc>
      <image:title>JOURNAL - Right at home with SJ in City Beach. - The resort style open-plan living you repeat in your designs creates such a clever sense of scale and opulence. How do you envisage the new owners optimising this space?</image:title>
      <image:caption>A home is your sanctuary, the place memories are made and good times shared. Opening up 7 meter sliding doors to the outside alfresco, framed by lush grass and tress, completed with a 15 meter lap pool is the perfect summers fiesta for large families. Winter nights watching the storm come through the 5 meter west facing balcony sliding doors can be enjoyed in front of the log fire. Adults can reside to the rear of the house where the retreat adjoins the master bedroom allowing for a winter or summer escape. The morning or afternoon sun can be enjoyed overlooking the skyline trees and pool in a quiet space closed off by slick steal doors. It’s such a treat!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1630634216530-WBX1KG3PTXPTW277GVKW/DSC_6290-2.jpg</image:loc>
      <image:title>JOURNAL - Right at home with SJ in City Beach. - When it came to presenting the end product, how did our staging play a role?</image:title>
      <image:caption>The furniture styling was considered right from the beginning. I knew that Perth Style Co. were going to stage this home. Perth Style Co. understood the homes style and concept, allowing features of the house to stand out by choosing luxe furniture to compliment them. Proportion and positioning pieces to add to the style of the home and its function but also making it feel warm and homely. The finishing touches in the bathrooms completes the feeling of a space to embrace and enjoy the luxury.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/our-all-natural-spring-cleaning-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1629943709577-34DJ4MBLQ9A3EZN9UN7K/IMG_2644.JPG</image:loc>
      <image:title>JOURNAL - Our all-natural Spring cleaning guide.</image:title>
      <image:caption>It’s finally springtime which means we are one step closer to our favourite time of year, Summer! And, if you’re anything like us, then it’s the time of year where you suddenly get the notion to clean and organise your entire home from top to bottom.  Spring is the perfect time to start fresh, hit the reset button, come out of our winter hibernations and get scrubbing! In the Spring light, you tend to notice all of the dust and cobwebs in those hard to reach places that you’ve turned a blind eye to over the last couple of weeks and now is the time to tackle them!  And, as we are forever on a quest toward a more sustainable and eco-friendly future, we’ve put together our top tips for an all-natural Spring clean that will have your home looking and feeling it’s best in one weekend!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/what-to-do-in-your-garden-this-season</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1629343668201-IEJJVLSL6VTXMFCQ5K5P/Garden+with+pool</image:loc>
      <image:title>JOURNAL - What to do in your garden this season. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1629343353743-6T08CPJC25NIK0DDNWD9/SHOTBYTHOM-2021-1123.JPG</image:loc>
      <image:title>JOURNAL - What to do in your garden this season. - Get pruning!</image:title>
      <image:caption>Many trees or shrubs can use a good pruning this time of year. But, before you get carried away with the snippers, there are a couple of things you need to consider.  First up, you need to use a clean rag and some isopropyl alcohol to sterilise your pruners before each cut. This precaution keeps you from inadvertently spreading plant disease all around the garden.  Then, it’s time to snip! Prune trees and shrubs to remove any withered winter leaves and be sure to trim your hedges to encourage new growth. If you haven't done it already, summer flowering shrubs like hibiscus and hydrangea should be trimmed now so all their energy goes into producing beautiful blooms. If you leave it any later and you risk cutting off the buds - so get onto it now! Lastly, whenever you prune your plants, it is always good practice to add some fertiliser to the soil to ensure that the plant has the nutrients on hand to heal its wounds quickly.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1629343515550-JZPTON720K7QWWIANEDR/SHOTBYTHOM-2021-1158.JPG</image:loc>
      <image:title>JOURNAL - What to do in your garden this season. - Set up new planters and garden beds.</image:title>
      <image:caption>We can’t be the only ones that get a little over-excited this time of year, leaving Bunnings with every variety of plant under the sun, even though we don’t exactly have the space at home! So, jump at the chance! Now is the time of year to build garden beds up, install window boxes and order new pots to ensure that you have enough space to showcase all your gorgeous new plants.  After all, Spring is the perfect time to plant just about anything. The warmth and light rainfall really help new plants to flourish before the dry, harsh summer days really set in.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/packing-to-move</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1628664585673-TDQMVPGY685V9044MOUH/SHOTBYTHOM-2020-6738+%281%29.JPG</image:loc>
      <image:title>JOURNAL - Packing to move? - Organise boxes There are plenty of service providers available that sell or lease cardboard boxes which are ideal for moving homes. These will help pack your belongings together in organised groups and allow for easy stacking during transportation. They are strong and sturdy, which will help protect all of your beloved things, preventing any potential damage in transit. Bubble wrap Not wanting to lose some of your treasures and fragile items during the move? Well, you're going to need bubble wrap and lots of it! It might seem like common sense, but an extra layer of protection will keep breakable items safe. Recruit your team It will likely take some bribing, but having a few extra sets of hands will make the process of moving less painful and much more efficient. Some furniture items and white-goods can be heavy so it is easy to injure yourself carrying things on your own. Schedule in the date ahead of time and get the post-move beers on ice, stat!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1628664731325-YSGWA59CKPK9APJ9VEK4/SHOTBYTHOM-2020-6709+%281%29+2.jpg</image:loc>
      <image:title>JOURNAL - Packing to move? - Using a removalist?</image:title>
      <image:caption>If you have hired a removalist to assist with the moving of the furniture, it is important to respect their time, abilities and work, in order to get the best value out of the service. If there are valuable items that need extra care, communicate this to them prior to the move. It is even possible for some moving companies to come and assess the job prior to move day. This makes sure they are fully equipped with the necessary team and tools for the move. It is important that prior “before the move” steps are completed so that removalists can be efficient with their work, costing you less!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/decluttering-amp-organising-for-a-spring-sale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1628481828864-6V6IGHZ9O129K1OEEJM0/_DSC0783.jpg</image:loc>
      <image:title>JOURNAL - Decluttering &amp;amp; organising for a Spring sale. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1628481732999-FTX1FNN0KPPIBNNCY8ZI/_DSC0777.jpg</image:loc>
      <image:title>JOURNAL - Decluttering &amp;amp; organising for a Spring sale. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/5-ways-to-make-your-home-look-more-expensive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1628048840836-07ON66LTTYMGQ44T8O5X/SHOTBYTHOM-9438</image:loc>
      <image:title>JOURNAL - 5 ways to make your home look more expensive. - Add moulding and panelling .</image:title>
      <image:caption>Nothing says expensive like moulding and panelling to an otherwise plain wall. Now, before you start to fret, we’re not talking ornate, federation style moulding here - there are so many modern options that are simple and sleek, adding just the right amount of detail and interest to your walls.  Pending your choice of material, there are a magnitude of cost effective options available on the market right now. For the DIY renovator, there is primed MDF timber panelling at Bunnings which really works a trick!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1628048938712-CTPVHYMCVJREVQ04C21J/IMG_6167.jpg</image:loc>
      <image:title>JOURNAL - 5 ways to make your home look more expensive. - Add a statement piece.</image:title>
      <image:caption>Finally, our last piece of advice is, if you’re thinking of splurging on a couple of new pieces for your next home, try to invest in one or two ‘hero’ pieces that will make a bold statement.  Think a grand dining room table, statement chandelier or a designer, occasional chair. It doesn't necessarily mean you have to spend a great deal of money, just be clever with your purchases and when in doubt, go oversized. It automatically looks much more plush and expensive.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1628049245604-78EYBOC70VGLQKFA30BL/IMG_9204.jpg</image:loc>
      <image:title>JOURNAL - 5 ways to make your home look more expensive. - Update fittings, fixtures and door furniture.</image:title>
      <image:caption>Something that not all homeowners might realise is fittings, fixtures and door furniture can be a very obvious tell-tale sign of aging properties. Whether they are mismatched throughout the home, or just seen better days, updating these pieces is such a quick, cost effective face-lift for a property.  There’s also the option to upgrade your kitchen fixtures by swapping cheap or dated knobs, drawer pulls and handles for designer finishes in handmade leather, ceramic and metal materials. These are totally on trend and will give your kitchen space an immediate, polished elevation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/how-to-use-rugs-like-a-pro</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1627387425792-P0FZ2UQA0LHI6YLV8K38/SHOTBYTHOMDSCF9300--.JPG</image:loc>
      <image:title>JOURNAL - How to: Use rugs like a professional. - Why should I use a rug?</image:title>
      <image:caption>Rugs are a fantastic tool! Not only do they serve a practical purpose but they can also be extremely visual and a true feature of any space.  Whilst comforting to the feet, rugs are key in presenting one room from another. They can be effectively used to separate a living area from a dining area in a modern open-plan living space, or can be used well in bedrooms, foyers and hallways alike.  They are especially important in smaller rooms that are unable to support additional furniture, like bulky shelving units or screens, which would otherwise make the room feel even smaller. A streamlined rug along the floor is sleek and has minimal impact on the overall appearance of the room.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1627387579013-4RPZUK6VJ0V1ZWN19B7Q/SHOTBYTHOM-9497+%282%29.JPG</image:loc>
      <image:title>JOURNAL - How to: Use rugs like a professional. - Colour</image:title>
      <image:caption>No matter whether you want your rug to blend in or stand out, colour and pattern are important factors to consider when choosing the perfect rugs for the different zones of your property.  When it comes to floor coverings, we like to play things a little safe, often opting for a neutral colour wherever possible. Whilst it can be a little unadventurous it is one of the simplest ways to create cohesion in an open plan room, especially if you choose matching rugs for each area.  If that isn’t convincing enough, perhaps a bold neutral print might be for you? A statement print throughout an area will create a sense of repetition without being too bland or boring. Or, you could choose a few rugs with similar tones but made of a different material to ensure harmony.  Working with two or more different patterns can be tricky in one space. However, combining a solid rug with a patterned carpet can be a much easier task. Choose colours that work well with each other, whether that’s two from the same colour family or a neutral colour that works with anything. They’re less likely to clash and fight with each other if they share a common colour base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1627387738564-OE0NRVOTBSZE8TF9N3A3/SHOTBYTHOM-2021-1220+%281%29.JPG</image:loc>
      <image:title>JOURNAL - How to: Use rugs like a professional. - Layering</image:title>
      <image:caption>Layering rugs on top of each other has become a HUGE interior trend over the last couple of years as it’s a great way to add more texture and create a real homely feeling.  The key to this technique is opting for patterns and colours that complement each other, but are still different. For example, a selection of jute rugs can work perfectly together as they’re usually of a similar colour palette, just varying in finish.  Layering rugs can be a great way to use your favourite smaller rug in a large space. If the dimension of your favourite rug doesn’t suit your intended room perfectly, simply put it on top of a larger carpet to extend its reach.  If you have carpet throughout, layering a rug on top is an effective way rugs can be used to define the space. The look can easily be kept harmonious by picking up a colour in the carpet weave. It’s also just as easy to be bold as most carpet is a neutral colour that works with almost anything!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/sharing-our-essential-design-tips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1626852236803-3ZBKX0VW7MLO6I53R21Q/SHOTBYTHOM-2685.jpg</image:loc>
      <image:title>JOURNAL - Sharing our essential design tips. - Measure the room size.</image:title>
      <image:caption>Nailing the size and scale of a room is absolutely critical when it comes to design and don’t let anyone tell you differently! You could have the most insane furniture pieces in a space, but if the size hasn’t been perfected, the room will crumble.  We encourage you to physically measure the room, and even the furniture pieces, marking them out on the floor. This will be so useful in physically visualising the room and how all the different furniture pieces will come together to create a cohesive look.  If you’re struggling to make a smaller room work, it’s time to get creative and strategic. Opt for slimmer, more slender pieces that can swivel and be manipulated, adding different functions to the room with the same number of items.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1626852682167-F0185JX2GII7E8LLEBTX/SHOTBYTHOM-2638.jpg</image:loc>
      <image:title>JOURNAL - Sharing our essential design tips. - Follow a theme.</image:title>
      <image:caption>Whilst there is never a right and wrong answer when it comes to design, and maximalism is certainly making a strong comeback in 2021 design, it can be so overwhelming when people accumulate all of their favourite belongings in one room. Instead, we suggest finding a theme and sticking to it to avoid visual chaos.  If you need some inspiration, there are so many colour palette generators online, and you can even find some on Pinterest. Using this gives you an overview of what your room will look like with these colours on. We also encourage you to let your love of art take the centre stage and use these pieces to inspire a theme throughout your room. For example, take a wall painting's palette and use it as the room's guide colours.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1626852995544-YCPTS9PG5IE2YYS3RHRQ/SHOTBYTHOM-2701.jpg</image:loc>
      <image:title>JOURNAL - Sharing our essential design tips. - Symmetry is magic!</image:title>
      <image:caption>One of our key strategies in creating a balanced room is through the employment of symmetry. Perfect symmetry soothes the eye and gives almost the same calming effect as a minimalist space.  We always try to make furniture items symmetrical around the main focal point of the room, whether that is a wooden fireplace, television or statement pieces or art. It can be easily executed with a matching pair of occasional chairs or sofas.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/how-to-holiday-at-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1626155039508-VBQGDC0B57QMM9HT5NFL/SHOTBYTHOM-9449+%281%29.JPG</image:loc>
      <image:title>JOURNAL - How To: Holiday at Home - Frame your holiday happy snaps</image:title>
      <image:caption>In the current age of smartphones, most of us could attest to a chockablock camera roll filled with holiday snaps without a single photo printed in our homes.  Let’s take these snaps from Instagram to the real world and pick a few favourites to print and hang in our homes. Framing these photos will not only add a bit of style and personality to your home, but also remind you of what you loved more about the destination.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1626155199482-6KBB9BWLGEQ5IW8RF2Z2/SHOTBYTHOM-9577+%281%29.JPG</image:loc>
      <image:title>JOURNAL - How To: Holiday at Home - Comfort is key!</image:title>
      <image:caption>To evoke a holiday spirit in your home, comfort is key! You will want to create a space where you can relax and unwind. To do this, think back to the textures, materials and the colour palette that was used in your favourite holiday accommodation. Find a sofa that allows you to sink in and enjoy a Sunday nap and use materials that are easy on the eye in order to soak up all the R+R.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/preparing-your-property-for-a-winter-home-open</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1625555140883-F3FE2RNAPHXW1G4DP99U/SHOTBYTHOM-2021-9015+%281%29.JPG</image:loc>
      <image:title>JOURNAL - Preparing your property for a home open. - Let there be light!</image:title>
      <image:caption>If you’ve read some of our other blog articles, then you will be familiar with how much importance we place on natural light and air throughout the home at all times - There is simply nothing better than a fresh home whether you’re selling or not! When preparing to open your home, be sure to draw back curtains and blinds to let the natural light flood through, and if the winter weather permits, crack open some windows or the alfresco doors for a steady flow of fresh air. This will help with any trace of animal smells, too.  Potential buyers want to envisage themselves living in the home, and a stuffy, dark space will be sure to put them off quick-smart!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1625555008202-EIV5QHRE8R90C2EJ0M22/SHOTBYTHOM-2835.jpg</image:loc>
      <image:title>JOURNAL - Preparing your property for a home open. - Set the temperature.</image:title>
      <image:caption>Setting the right temperature within your home is extremely important this time of year! Why, you ask? Well, throughout the cooler months your home is at its darkest, coldest and gloomiest so it is up to you to warm things up.  Keep an eye on the weather forecast and plan accordingly. You’ll want to ensure your home is at an optimal temperature for buyers to walk through - not too hot and not too cold! You need to demonstrate your property can effortlessly cope with the climate around it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/our-tips-for-timeless-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1624516806481-KKOGSUFB95MEOFX2AW13/SHOTBYTHOM-8592+%281%29.JPG</image:loc>
      <image:title>JOURNAL - Our Tips for Timeless Design. - Function should be the focus.</image:title>
      <image:caption>Whilst it’s not necessarily glamorous to think about energy efficiency, storage space and durable finishes, these functional elements are definitely front of mind for prospective buyers and, one of the few things that trump’s style when buying property, is function.  Functionality of a home can truly stand the test of time if measured and implemented correctly. If you’re confined by space and finishes, we suggest starting with the scale and proportion of your rooms in order to demonstrate the functionality of the home.  Start by thinking about how large or small the rooms are. Consider how well your furniture fits into the space. Are there obvious pathways and thoroughfares throughout the home? A well-proportioned interior will have furniture that is neither too large that it crams the room or too small that it seems to get lost - so finding something that fits just right is absolutely critical.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1624516969930-D20MA7GKSZFBN7D1URWX/SHOTBYTHOM-8552+%281%29.JPG</image:loc>
      <image:title>JOURNAL - Our Tips for Timeless Design. - Think classic .</image:title>
      <image:caption>When trying to create a cohesive feel throughout the entire home, it’s important to consider how the interior style of the space works with the architectural features of the home. To complete the look, we encourage you to opt for materials and finishes of quality, in a neutral colour palette. Choose lasting fabrics like velvets, cottons and linens to complete the elegant look.  A timeless interior is also well-balanced so we suggest playing with symmetry as much as possible. To do this, pick a notable focal point for each room, like a fireplace or piece of artwork, and build the room concept from there.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/how-to-select-artwork-for-your-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1624342702607-6P24092FGMVDKIZR93X8/SHOTBYTHOM-2118+%281%29.JPG</image:loc>
      <image:title>JOURNAL - How To: Select artwork for your home. - Let your interior style direct you.</image:title>
      <image:caption>In order to create a cohesive theme, we suggest letting the overall interior style direct your art choices. If you’re going for a coastal feel, you might want to invest in artwork that supports this theme - Think of the ocean, palm trees, coastlines, boats or surfers. If you’re in an urban, inner-city apartment, you might choose photographic prints of cityscapes, architectural buildings or graffiti to complement the intended design concept.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1624343586373-XMUL9QH7SHF1MQEDLP2E/SHOTBYTHOM-9364+%281%29.jpg</image:loc>
      <image:title>JOURNAL - How To: Select artwork for your home. - Do your research.</image:title>
      <image:caption>It might seem like common sense, but we really encourage you to do some research before committing to an artwork purchase. Visit some art galleries, look online and attend local exhibitions. What kind of artists are you attracted to? And, what kind of budget have you got in mind?  In today’s world we see a lot of replicas of artists’ work making the rounds. Where possible, we encourage you to find the original artists involved and show your support for their hard work by purchasing directly from the source. The Arts industry needs our support! If you’re purchasing or commissioning an original piece, finding the right artwork might take a while, but it will be worth the wait, we promise!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1624342833636-4ABGYXEB5II7Q4RA7OF8/SHOTBYTHOM-9447+%281%29.JPG</image:loc>
      <image:title>JOURNAL - How To: Select artwork for your home. - Think outside the box.</image:title>
      <image:caption>Now is a great opportunity to think beyond art work or what could hang inside a frame. We’ve never had a wider range of art available to us thanks to the rise of the internet and digital marketing, so make the most of it! Look online at beautiful sculptural pieces, wall tapestries or antique collectables. Each could be a wonderful item to add to your art collection, as well as a great talking piece for when friends and family visit.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/colour-crush-styling-with-neutrals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1623722133489-KV8VUZCL37CFHTHL11P1/SHOTBYTHOM-2228.JPG</image:loc>
      <image:title>JOURNAL - Colour Crush - Styling with Neutrals. - Avoid white-on-white</image:title>
      <image:caption>We find a common misconception is people say the word neutral and then immediately think of the colour white. Yet, when it comes to interior design, the word neutral actually refers to being without colour, which means it can relate to any hue from beige and ivory to taupe, black and grey.  Using all white might make your home feel more like a stark, cold asylum, rather than the intended fresh, calming environment. Our suggestion here is to break up the all white look with some varying shades of neutrals to ensure tonal balance and cohesion.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1623722225653-M02RN670BDFV9MGIC347/SHOTBYTHOM-2182.JPG</image:loc>
      <image:title>JOURNAL - Colour Crush - Styling with Neutrals. - Texture, always!</image:title>
      <image:caption>No matter what interior scheme you are working with, texture is always super important. But, for an all-neutral palette, texture is more vital than ever in order to break up the space and avoid any stagnancy.  You can inject texture in many different ways like through your furniture pieces, such as fabric sofas or rattan furniture items. There’s also the finer details like floor rugs, artwork, chunky knitted throws and decorative cushions that can help to add interest and dimension to a neutral setting.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1623722413866-BBG6BAQOCQEJULFHVZJK/SHOTBYTHOM-2213.JPG</image:loc>
      <image:title>JOURNAL - Colour Crush - Styling with Neutrals. - Utilise warm timbers</image:title>
      <image:caption>In order to nail the neutral look, you need depth and complexity. This can be difficult to achieve with matchy - matchy pieces. Instead, we suggest embracing warm timber elements wherever possible as these will help to create visual interest throughout the space.  The key here is to mix timbers of the same tonal family. For example, if you’re an Oak lover, then other timbers like Elm and Teak could be for you. They will all bring their own unique characteristics in terms of texture, pattern and tone – without clashing or competing with the oak.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1623722500772-1BAC0DHO2OFL941FRPOX/SHOTBYTHOM-2377.JPG</image:loc>
      <image:title>JOURNAL - Colour Crush - Styling with Neutrals. - Metallic or black accents are a great idea!</image:title>
      <image:caption>Don’t be afraid to add a touch of black or metallics - it’s amazing the impact it will have in taking your neutral space to the next level. Black is grounding, adds depth and draws the eye whilst metallics add a load of detail and textural interest. Adding these elements are key to breaking up potential monotony too, which is a big win when working with neutrals. Try a metallic tray or lamp, paired with neutral furniture items with black detailing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/features-that-will-sell-your-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1623202268045-GI2IZGSR6IYDHA0PS7NB/SHOTBYTHOM-2021-0672.jpg</image:loc>
      <image:title>JOURNAL - Features that will sell your home. - Home Office</image:title>
      <image:caption>Over the last 12 - 18 months of the global pandemic we have experienced first hand the difficulty faced when trying to juggle the work / life balance from home, so offering a designated space for work is extremely valuable to buyers at the moment.  We suggest setting the room up to really show its purpose with a desk, chair, study lamp and, if space allows, a set of shelves or drawers to serve as storage. Whilst this will help potential buyers understand the intention behind the space, it will also help to showcase the size of the designated room.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1623202696473-YE1MC7PKQK8DJPD3NYII/SHOTBYTHOM-2021-0729.jpg</image:loc>
      <image:title>JOURNAL - Features that will sell your home. - Outdoor Living Areas</image:title>
      <image:caption>As Australians, there’s one thing we love to do and that’s entertain our friends and family at home with a classic BBQ. So, as a result, nothing disappoints a potential buyer more than discovering their otherwise-perfect-home doesn’t have much of a backyard space.  If you happen to fall into this bracket, we suggest you make some effort to present and dress your outdoor area as a usable, inviting space. Even if it’s as simple as a couple of outdoor chairs and a side table, some flower boxes or some built-in bench seating, showing potential buyers how they can enjoy your outdoor space is extremely important in driving a sales result.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1623202544661-UHUHMYIO6W0T0E7G5744/SHOTBYTHOM-2021-0649.jpg</image:loc>
      <image:title>JOURNAL - Features that will sell your home. - Renovated Kitchen</image:title>
      <image:caption>A modern kitchen can be a great way to draw in those prospective buyers and see an impressive sales result, especially in the type of market we are seeing today. In a recent survey, potential buyers valued quality appliances and surfaces, as well as range of storage in their kitchen preferences.  Whilst kitchen renovations can add up fast, if you’re able to invest in a kitchen upgrade, then it’s money well spent. But, even a more affordable cosmetic update can draw a great return on investment. Consider new bench-tops, a trendy tiled splash-back and freshly painted cabinets for a stylish kitchen update for minimal cost.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/our-favourite-indoor-plants</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1622533259120-WUVVMPJX7IGZLDF9U8DY/IMG_7948.jpg</image:loc>
      <image:title>JOURNAL - Our Team’s Favourite Indoor Plants. - Potted Orchid</image:title>
      <image:caption>Orchids are among some of the most common houseplants across the globe due to the range of colours and sizes available. Our Director, Sara, believes an orchid is the perfect statement when styling a project or her own home, “Orchids are great for a variety of different properties and, once their basic needs are met, they require very little care, which I love!”  Sara’s Tip; Orchids require humidity in order to flourish. Try these simple tricks to increase the humidity of your home; Place a water-filled saucer or tray of pebbles beneath your plant, mist daily, or use a humidifier.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1622533452935-HV2UTRAAUTM99E9FGIVB/IMG_8006.jpg</image:loc>
      <image:title>JOURNAL - Our Team’s Favourite Indoor Plants. - ZZ Plant</image:title>
      <image:caption>Wes, our Operations Manager, loves the ZZ Plant which is a popular choice amongst households and offices all over. They’re super attractive with wide and dark green leaves but they’re also fantastic as an air purifier. NASA researchers have found ZZ plants to be super successful in removing xylene, toluene and benzene from the air.  Wes’ Fun Fact; Officially known as Zamioculcas zamiifolia, the ZZ plant is called "the king of the indestructible plants," due to its tolerance of drought, low light, and really low humidity.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1622533840975-PQLVQIPR3LSMR4D21VAM/IMG_8002.jpg</image:loc>
      <image:title>JOURNAL - Our Team’s Favourite Indoor Plants. - Fiddle Leaf Fig</image:title>
      <image:caption>As the green thumb of the team, Jes, our General Manager, has pretty much every plant imaginable to her name, yet if she had to pick a favourite it would be the Fiddle Leaf Fig. “The fiddle is such a classic! They’re so simple but effective, and look great amongst many different interior styles.”  Jes’ Tip; Fiddles like to be watered well, but they also love to dry out slightly in between waterings. When it comes time to water, take yours outside and give them a good drenching! This allows them to really take up lots of water into the potting mix.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1622533971075-QRX3W0QBVGROGIHJG6EO/IMG_7956.jpg</image:loc>
      <image:title>JOURNAL - Our Team’s Favourite Indoor Plants. - Philodendron</image:title>
      <image:caption>As a newcomer to the plant world, Stef’s collection of indoor plants is growing every week! His current favourite is his philodendron due to it’s fast growing nature, “I like that I can see some instant results with my philodendron - he’s growing super fast”.  Stef’s Tip; Philodendrons can withstand darker corners and sparse watering. Water just once a week to ensure they stay on the dryer side.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1622534192674-CLXCEGPHQYSGPJ3DIBXH/IMG_7978.jpg</image:loc>
      <image:title>JOURNAL - Our Team’s Favourite Indoor Plants. - Monstera</image:title>
      <image:caption>Monstera have grown to become one of the most popular houseplants over the years and, as such, you’ve probably seen their graphic leaves on everything from art prints to cushions and everything in between. Kirsten, our Brand Manager, loves their dark green, shiny leaves that give off a vibrant, tropical feel to any space, “they give off a major holiday-at-home feeling.” Kirsten’s Tip; Try to find the perfect balance between sun and shade. Monstera turn yellow if they are given too much light and can exhibit something called negative phototropism if they are left in the dark, which is when their leaves grow towards the dark instead of the light.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1622534325914-POLHM7TEYVZYCTHU846K/IMG_2037_Facetune_01-06-2021-15-17-47.jpg</image:loc>
      <image:title>JOURNAL - Our Team’s Favourite Indoor Plants. - Devil’s Ivy</image:title>
      <image:caption>Known for surviving pretty much anything, Alexis’ favourite has to go to the tolerant Pothos, which is better known as Devil’s Ivy. This trailing vine has earned this title due to its ability to withstand dark conditions and inconsistent watering.  Alexis’ Tip; Devil’s Ivy thrive in a position with adequate light, but preferably not direct sunlight. The plant loves to be misted with water or a plant spray and remember, if the tendrils grow too long, they can be cut back and propagated with ease.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/how-to-winter-ready-your-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1622008831573-EPXER9UBMKSHE6PLZ68S/SHOTBYTHOM-2263+2.JPG</image:loc>
      <image:title>JOURNAL - Winter ready your home. - Switch up your colour palette</image:title>
      <image:caption>If you’re familiar with Perth Style Co. you’ll probably know by now that we care just as much about the way a home feels, as its appearance. So, come Winter time, it’s our suggestion that you make some changes to your home’s colour palette in order to create that warm, winter sanctuary we all want to relish in. Say goodbye to the vibrant pop of Summer colours and hello to rich, warm tones like terracotta, olive green and deep, midnight blue.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1622008950895-HWXHMT6RFJ5OEPR5PW27/SHOTBYTHOM-2768.JPG</image:loc>
      <image:title>JOURNAL - Winter ready your home. - Check in with your heat sources</image:title>
      <image:caption>Around this time of year, it’s a good time to check up on your heaters and fireplaces to ensure they’re working optimally for the coming cold months. Should you be in the market for a new heater, be sure to evaluate how often you’ll need the heater, as well as the size of the space you’re trying to heat.  For example, electric heaters are very cost effective, yet aren’t great for heating large spaces for long periods of time. Whereas gas or reverse-cycle heaters are great for heating bigger spaces and can be a little more economical. If you’re lucky enough to have a gorgeous log fireplace, then it’s the right time to stock up on firewood, ready for a big winter. Handy hint; be sure to store in a cool, dry place to prolong the life of the wood.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/how-to-find-inspiration-for-your-project</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1621823151024-SMQO4NYKTGRAC27OQ5JQ/SHOTBYTHOM-8526+%281%29.JPG</image:loc>
      <image:title>JOURNAL - How To: Find inspiration for your project. - Inspiration</image:title>
      <image:caption>There’s two types of people in this world - those who have designed every final detail of their dream homes over the years and well, those who simply haven’t. And, more often than not, those who aren’t exactly across the detail isn’t through a lack of trying. In fact, they’re often the ones that, no matter how hard they try, are just unable to decide exactly which direction they’d like to go in and, if this is you, we’re sure it’s a relief to hear you’re not the only one!  Yet, unfortunately it’s critical to decide on a direction before you can move forward with whatever project awaits. These are our favourite resources which will help you build a collection of images that inspire you, from there you’ll be able to create practical mood boards to lead your project head-on.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1621823245257-TWSI9YZL3S9E5Z57YNK2/SHOTBYTHOM-8513+%282%29.JPG</image:loc>
      <image:title>JOURNAL - How To: Find inspiration for your project. - Magazines</image:title>
      <image:caption>Magazines are also one of our top go-to’s! They’re a great way to view carefully curated content by journalists and stylists with an eye for current trends. It’s also a great chance to view the very latest design projects across the world on the forefront of architecture and materials. Our advice here would be to find a magazine entity whose style typically appeals to you - does the magazine tend to focus on more classic or contemporary homes? Which is your preference? We love to flick through the pages of Belle Magazine and Vogue Living to be inspired by luxury homes from around the country. We often see homes showcased in magazines that are at the forefront of the design world and therefore a little more trend-focused than what your project might realistically be, especially if you’re building, styling or renovating to last for years to come.</image:caption>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/adding-value-what-to-do-with-your-spare-room</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1620887301708-9Y8DUAF201F3ETFKNX3Z/SHOTBYTHOM-9490.JPG</image:loc>
      <image:title>JOURNAL - Adding Value: What to do with your spare room? - A Guest Bedroom</image:title>
      <image:caption>The token guest bedroom is always a great place to start if you’ve got a 2 - 4 bedroom home, especially if it happens to have an adjoining bathroom. We suggest using at least a double bed and one bedside table to showcase the room’s size and ability to comfortably sleep guests for more than one night.  We also think the concept of a sofa bed is a great option as it allows the spare room to pose as a number of different spaces - a second living room or kids rumpus room as well as a place for guests to stay.  For staging purposes, a guest bedroom is often our go-to option if the property is located in a coastal, riverside, rural or central suburb where the new buyer is likely to host guests in their new home due to it’s convenient or ambient location.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1620887469748-1R0FFBY25TFO7JQZOT6Z/SHOTBYTHOM-9532.JPG</image:loc>
      <image:title>JOURNAL - Adding Value: What to do with your spare room? - Home Office</image:title>
      <image:caption>Next up is a home office, particularly if this is lacking from your property’s original floor plan. Over the last 12 - 18 months of the global pandemic we have experienced first hand the difficulty faced when trying to juggle the work / life balance from home, so offering a designated space for work is extremely valuable to buyers at the moment.  Even if you are lucky enough to already have a study within your floor plan, an additional home office is great for a family home where it can be used for the kids to do their homework without distraction, or similarly, the adults to complete their work away from the noisiness of home life.  We suggest setting the room up to really show its purpose with a desk, chair, study lamp and, if space allows, a set of shelves or drawers to serve as storage. Whilst this will help potential buyers understand the intention behind the space, it will also help to showcase the size of the room.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/five-interior-trends-we-cant-get-enough-of</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1620614555149-U2A8GTJ2GXTSGYQDRGWB/IMG_9443.jpg</image:loc>
      <image:title>JOURNAL - Five interior trends we can't get enough of! - The finer details</image:title>
      <image:caption>We think the biggest trend for 2021 is attention to detail, which put simply, is right up our alley!  After the whirlwind that was 2020 and with everyone spending more time at home, renovations and interior design has become much more personal and well-considered.  Individuals are putting much more care and consideration into their homes and no matter what interior design scheme you naturally fall for, whether it’s Mid-Century Modern, Eclectic or Hamptons, we’re seeing a movement toward way less clutter and cleaner design principles which supports easy-living.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1620614678005-OS9GXDPMNZG478Q68D3F/IMG_9439.jpg</image:loc>
      <image:title>JOURNAL - Five interior trends we can't get enough of!</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1620616334727-215NLJ53NVJGP2H50270/image-asset.jpeg</image:loc>
      <image:title>JOURNAL - Five interior trends we can't get enough of!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1620615037255-E7UHPVFDCH9U5KMK71HW/IMG_9343.jpg</image:loc>
      <image:title>JOURNAL - Five interior trends we can't get enough of! - A hint of maximalism</image:title>
      <image:caption>A trend that doesn’t quite correlate with our home staging principals but we’re really loving from the sidelines is the rise of maximalist design.  Thanks to the interior queen herself, Kelly Wearstler, maximalism is making a new-age name for itself as more people embrace the free-spirited essence of the design principle.  We’re loving the bravely mixed loud patterns, eclectic mix of excessive prints, and bold, saturated colour choices that are combined to create playful layers that are so fun and unique to each individual space.</image:caption>
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      <image:title>JOURNAL - Five interior trends we can't get enough of!</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/preparing-your-home-for-a-home-staging-professional</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1620104614782-YNNZ2931DCADDYI4HO61/image-asset.jpeg</image:loc>
      <image:title>JOURNAL - Preparing your home for a Home Staging Professional.</image:title>
      <image:caption>When potential buyers are comparing homes on the market, they aren’t just looking for a shell to inhabit, instead, they’re looking for an opportunity to fulfill their real estate dreams and improve upon their lifestyle. Home staging to sell can create a more emotional purchase for the buyer, which ultimately drives urgency and prices up, up and up! Now, whether home staging to sell is a brand new concept you’ve just heard of or an approach you’re familiar with, opting to proceed with staging is quite the financial outlay. Yet, in order to drive the highest return on your investment, there are some important home staging tricks we can share that you, as the seller, can employ to guarantee your ideal result.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1620103525424-J65J7JR717VCU99WAYIX/SHOTBYTHOM-2021-0678.jpg</image:loc>
      <image:title>JOURNAL - Preparing your home for a Home Staging Professional. - Depersonalise the space</image:title>
      <image:caption>One of the main objectives behind the process of home staging is to help potential buyers visualize the space as their own. The fastest way to accomplish this is to set as blank of a canvas as you can.  You want the home to have style and charm, but it should be devoid of personal touches that suggest this home belongs to the seller, not the buyer. Start by removing personal items like framed photos, certificates and memorabilia from the walls and keep clothes stored away and out of sight. Be sure to clear all bedroom and bathroom surfaces from any personal items like toothbrushes and personal care products that would otherwise be stored there.  While it’s true that depersonalizing your home can often be a tough process, it is incredibly useful for helping buyers build an emotional connection with the property. Buyers now have the ability to imagine themselves living in the home, instead of getting caught up in you and your life within the property.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1620104697420-6UWTPXQLU5J90QEVEUG6/image-asset.jpeg</image:loc>
      <image:title>JOURNAL - Preparing your home for a Home Staging Professional. - Time for a heavy-duty clean!</image:title>
      <image:caption>This is the moment you’ve been working toward, the biggest heavy-duty clean of your life! You want every square inch to shine, from the baseboards to the corners of your ceilings and everywhere in between.  If you’ve neglected certain tasks, like cleaning the inside of your refrigerator or regularly dusting your window blinds, now is the time to tackle them. Again, a  squeaky clean home suggests to buyers that you took good care of the property which will ensure you get the best sale price from your campaign and from your investment in home staging.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/choosing-the-right-colour-for-your-space</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-29</lastmod>
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      <image:title>JOURNAL - Choosing the Right Colour for Your Space</image:title>
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      <image:title>JOURNAL - Choosing the Right Colour for Your Space</image:title>
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      <image:title>JOURNAL - Choosing the Right Colour for Your Space</image:title>
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      <image:title>JOURNAL - Choosing the Right Colour for Your Space</image:title>
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      <image:title>JOURNAL - Choosing the Right Colour for Your Space</image:title>
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      <image:title>JOURNAL - Choosing the Right Colour for Your Space</image:title>
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      <image:title>JOURNAL - Choosing the Right Colour for Your Space</image:title>
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      <image:title>JOURNAL - Choosing the Right Colour for Your Space</image:title>
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      <image:title>JOURNAL - Choosing the Right Colour for Your Space</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1618381521746-GQR79I2P0VD14LPRFOTA/_DSC0854.jpg</image:loc>
      <image:title>JOURNAL - Choosing the Right Colour for Your Space</image:title>
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      <image:title>JOURNAL - Choosing the Right Colour for Your Space</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1618381523666-PY8ZXM6VSOLB7O4A1ICS/IMG_7548.jpg</image:loc>
      <image:title>JOURNAL - Choosing the Right Colour for Your Space</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/cost-effective-ways-to-modernise-your-home-for-sale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1618889711667-VGL0CDH7H68LZZ234OJN/SHOTBYTHOM-2021-8933%2B%25281%2529.jpg</image:loc>
      <image:title>JOURNAL - Cost effective ways to modernise your home for sale. - Update handles and door furniture</image:title>
      <image:caption>Something that not all homeowners might realise is door furniture and handles can be a very obvious tell-tale sign of aging properties. Whether they are mismatched throughout the home, or just seen better days, updating these pieces is such a quick, cost effective face-lift for a property.  Our suggestion is opting for a classic, timeless design in a brushed silver that you will be able to find an entire matching suite to kit out all doors and cabinetry handles in your kitchen, bathroom and laundry.  PSCO. Pro Tip - If you feel like going the extra mile, consider updating your tap-ware, towel rails and toilet roll holders to match. It will be sure to give a nice cohesive finish to all of your wet areas throughout the home.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1618890075626-20YG3RJD5ZSMKAFGQSEE/SHOTBYTHOM-2021-9008%2B%25281%2529.jpg</image:loc>
      <image:title>JOURNAL - Cost effective ways to modernise your home for sale. - Take a closer look at your window treatments</image:title>
      <image:caption>Updating your window treatments is such an effective way to transform your home’s style and completely modernise the feeling of your interiors. And, before you write it off completely, we know that replacing window treatments can be an expensive exercise but t’s important to understand it doesn’t have to be!  With so many options now available, there is such a range of solutions available at every budget. Whether you opt for a quick trip down to Bunnings for a stock-standard solution or for a more customised approach from one of the leading curtain retailers, there is an extensive list of options available to suit the needs of your home and intended price point.  PSCO. Pro Tip - Window treatments aren’t something that are changed often. Select something that is timeless to appeal to the widest range of potential buyers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1618890239893-D75PBNOUAZGBYWS08U5K/SHOTBYTHOM-2021-8926+%281%29.JPG</image:loc>
      <image:title>JOURNAL - Cost effective ways to modernise your home for sale. - Replace light fittings, bulbs and switches</image:title>
      <image:caption>It’s often something that is easily overlooked after an extended stay in your property but it’s amazing how light fittings can rapidly date your home. Overtime, standard white switches can start to look yellow, low wattage light bulbs bring a cold, dingy feeling and older style fittings make your home feel like it’s centuries old.  Take a trip down to Bunnings with a shopping list and pick up everything you need. Replace light bulbs with warm, high wattage bulbs and update light fittings for a neutral, modern option. It’s not difficult to replace and install these items yourself, but there’s always the choice of a professional you will be able to complete the job in a blink of an eye!   PSCO. Pro Tip - These days, many brands offer matt black or metal switch plates but consider that switches tend to be utilitarian items that don't need to be made a feature of. We suggest sticking with white!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/benefits-of-home-staging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-20</lastmod>
    <image:image>
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      <image:title>JOURNAL - Benefits of Home Staging</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/creating-an-edible-garden</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1618542537339-2AH57T7WX7D1S0Q9YD9T/2+copy.png</image:loc>
      <image:title>JOURNAL - Creating an Edible Garden for your home.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1618542434438-4X3FYW08IXGUO4ZJFR57/1.png</image:loc>
      <image:title>JOURNAL - Creating an Edible Garden for your home.</image:title>
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    <image:image>
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      <image:title>JOURNAL - Creating an Edible Garden for your home.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1618543192938-IH3IBWB3H12E0KTDVJ0M/Unti4d-3.png</image:loc>
      <image:title>JOURNAL - Creating an Edible Garden for your home.</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/how-to-maximise-space-within-a-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1617776876828-5ISHGQLMU47DYRP5HPG0/SHOTBYTHOM-2021-8853+%281%29.JPG</image:loc>
      <image:title>JOURNAL - How-to: Maximise space within a home. - As stagers, space is always front of mind for us and over the years we’ve found there is a fine line between the effective use of space, negative space and completely dead space. This might leave you wondering, as a seller, what does this mean for you? Well, if you’re not enlisting the help of a professional stager then this article is for you!  Regardless of your home’s physical size, it’s probably a wise idea to position your property in a way that highlights the illusion of as much space as possible. Creating the feeling of spaciousness ensures the home feels open, welcoming and functional. We’re going to share with you our top, tried and tested tips for maximising space within your home.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1617777920174-TVJI1C3FNDNAUIKJUZH1/SHOTBYTHOM-2021-8867%2B%25281%2529.jpg</image:loc>
      <image:title>JOURNAL - How-to: Maximise space within a home.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1617778091337-G00IKWHNYERI34VC9AUK/SHOTBYTHOM-2021-9053%2B%25281%2529.jpg</image:loc>
      <image:title>JOURNAL - How-to: Maximise space within a home.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/diy-home-staging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1617775312843-G8IT9NB5DQ5RATJNSBUS/SHOTBYTHOMDSCF9236--.JPG</image:loc>
      <image:title>JOURNAL - Our Top 5 DIY Staging Hacks. - Declutter and Depersonalise</image:title>
      <image:caption>It’s time to strip it back. Removing unnecessary furniture and personal items can make rooms look larger and leave gaps for the buyer to picture their own lifestyle, in your property. Things such as memorabilia, excessive family photographs or intense heirlooms should be safely stored during the selling period. Instead, light decorative items and playful artwork can take its place. But, don’t feel like you have to throw away these personal belongings, they can take right of place in your next home, instead look at neatly packing them away in areas such as your garage for the time being.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1617775425456-BP93TYEG25DPDAQQONHR/unnamed.jpg</image:loc>
      <image:title>JOURNAL - Our Top 5 DIY Staging Hacks. - Time to Clean</image:title>
      <image:caption>Put on your favourite playlist and grab your tools - it’s cleaning time! Taking the time to scrub up your house will pay off when people are walking through your property. Using a magic eraser to clean scuff marks on walls, and picking up the leaves in the backyard will give potential buyers the opportunity to see your property at its absolute best.  Our favourite scented all-purpose cleaner is made up of just vinegar, lemon, rosemary and warm water. See our recipe below; You'll need one part white vinegar, one part water, lemon rind, rosemary sprigs. Combine the above ingredients together, pour into a spray bottle, shake, and then let infuse for a week before using. Once done, you can use the natural solution to remove hard water stains, wipe away wall smudges, and much more. Caution: Do not use acidic cleaners on granite, as they will etch the stone.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1617775082287-NF8SN7UTB1NLE5ZD2KZE/SHOTBYTHOMDSCF9275--.JPG</image:loc>
      <image:title>JOURNAL - Our Top 5 DIY Staging Hacks. - Create Space</image:title>
      <image:caption>Take the time to walk through your home yourself. It’s all about the journey. From the front door, which room do you walk in first? Are there any obstacles in the way? It might be necessary to reshuffle furniture, to define rooms, create walkways and lead the potential buyer on a tour through your property. Walking this journey, is a good way to spot cluttered areas as well us under-utilised areas that could be better highlighted to potential buyers.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1617774954072-GGYDNKPJFNJE2W0WP122/SHOTBYTHOMDSCF9134--.JPG</image:loc>
      <image:title>JOURNAL - Our Top 5 DIY Staging Hacks. - Keep it Neutral</image:title>
      <image:caption>If you are considering painting, keep it cool, calm and collected. Having a neutral backdrop will be less distracting and appeal to the vast majority of potential buyers. It will also help capture the natural sunlight flowing through your home. From there you can add accents and create focal points through things such as pillows, throws and accessories. It might be worth purchasing items such as sleek soap bottles for your bathrooms, a lush throw for your living room and seasonal floristry to highlight important areas of your property.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1617774882409-ZWQ7UO4BHB2V0F9L4Y1M/SHOTBYTHOMDSCF9149--.JPG</image:loc>
      <image:title>JOURNAL - Our Top 5 DIY Staging Hacks. - Finishing Touches</image:title>
      <image:caption>When it comes to game day for your property, opening windows and access to outdoor areas will let fresh air and sunlight through your home and create a sense of nature that potential buyers can connect with. Lighting a candle or using diffusers in some rooms can also help leave a lasting impression on your viewers. These little elements can often be overlooked but are so easily recognisable and easy to implement.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/easy-easter-entertaining</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1617071338383-SCPT1PXZI4OIW8WV4WOY/L1002120%2B%25281%2529.jpg</image:loc>
      <image:title>JOURNAL - Our Guide to Easy Easter Entertaining.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1617071182475-U33AQ5689R94UZYUC2MH/L1002126%2B%25281%2529.jpg</image:loc>
      <image:title>JOURNAL - Our Guide to Easy Easter Entertaining.</image:title>
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      <image:title>JOURNAL - Our Guide to Easy Easter Entertaining.</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/choosing-the-right-interior-style-for-your-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-16</lastmod>
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      <image:title>JOURNAL - Choosing the right interior style for your home.</image:title>
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      <image:title>JOURNAL - Choosing the right interior style for your home.</image:title>
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      <image:title>JOURNAL - Choosing the right interior style for your home.</image:title>
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  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/vacant-vs-furnished</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1615341778149-KPZ0SRL1C0LVIG9NGSFM/unnamed.png</image:loc>
      <image:title>JOURNAL - Why it’s important to furnish a property for sale.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.perthstyleco.com.au/news/how-to-update-your-interior-style-for-autumn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60176b432e514a5b86ee22a3/1615261313296-QRUVBJUK6RF6TTLUSQPX/SHOTBYTHOM-8595%2B2.jpg</image:loc>
      <image:title>JOURNAL - How to: Update your interior style for Autumn.</image:title>
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      <image:title>JOURNAL - How to: Update your interior style for Autumn.</image:title>
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    <image:image>
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