It's been an amazing first year for the Perth Style Co., and 2016 is shaping up to be even more productive for our signature real estate styling business.
Images by Natalie Ann Photography.
It's apt that as the new year begins, we are settling into our gorgeous new headquarters in Gladstone Street. We've had an incredible first year, establishing our business in a highly competitive market, and finding a way to really stand out in a way perhaps we couldn't have predicted this time last year.
We've introduced our brand new Move In furniture fit-out packages and launched our online store, The Print Room. We discovered over the past few months that when people saw how we styled their properties, more often than not they wanted to buy the prints we had used to style the rooms. Hence The Print Room - it allows our fans to buy the artwork and accessories to recreate the Perth Style Co 'look' for themselves.
The canvases we create are our secret weapons when we're styling rooms. In many cases we work back from the artwork, taking elements like pops of colour or the subject of the print itself and using it throughout the property.
Our signature canvas prints are a hugely cost effective way to create an impact when you’re ‘styling to sell’.
We've spent a lot of time and energy creating our ideal working space in this gorgeous vintage building, imprinting it throughout with the Perth Style Co. trademark style and injecting new life into an older-style property; it's the perfect example of how the way we style properties can reinvigorate a property which others would consider moribund and unsellable.
In fact, this way of approaching the property market has reaped great rewards for our clients. Many agents believe that the real estate market is a difficult space at the moment but we only see opportunity. Each property we have styled this year we've been tasked with styling properties that have proved hard to sell but once we've worked our magic, they've sold.
We've furnished over 50 houses in the past year and they've all sold within five weeks (which is our hire period). We have also assisted hundreds of home owners prepare their homes for sale by way of Pre-Sale Consultations. For listings that have been on the market for a long period, our offering is seen as a last resort. We love working with real estate agents who have tried everything, and end up delivering the result everybody wants: a sale. An example of this was a collection of apartments (including a $3million penthouse) which had remained on the market for two and a half years. We were invited to style them and create new marketing concepts that would draw new attentions and within four months, all three properties had been sold.
Luxury properties are what we do best and that's a niche where we love to excel. We recognise that a beautiful apartment in the city doesn't just need a double bed and some throw cushions in it to constitute 'styling' - it needs rock star artwork, a savvy digital marketing concept and campaign and an understanding of the buyer who wants to move in to really make the property sing.
We've realised the value of social media; our Instagram page has been a highly interactive 'shop window' for our services, with real estate agents contacting us to recreate looks they've seen us feature there. We've forged valuable links with furniture hire businesses who love providing items for our clients and thanks to the feedback we receive on our social media channels and via happy clients, more suppliers are now contacting us to feature their products, which makes our stylings all them more varied each time.
As our client list grows and we settle into our new digs, the future is most definitely bright; just like the beautiful, locally produced artwork that hangs on our new office walls.
Please enjoy a look around our HQ below;
We would like to sincerely thank the countless people who have contributed to our success story so far. As a start up business, we have had to wholeheartedly believe in our concept, trust ourselves and value our intellectual worth.
For anyone who runs their own ship, you know how deep you have to dig to find this within yourself, right?
We go above and beyond to exceed our agent and client expectations with our forward thinking concepts and whilst most thought we were crazy, we are absolutely proving them wrong!
To the agents, sellers, suppliers, artists, third party providers and loyal social media fans who trusted us, backed us and support us, we are immensely proud of what we created together in just 12 months. We owe you much gratitude. We look forward to causing much more disruption on the Perth Real Estate scene in 2016.
We wish you all a prosperous New Year ahead. Be unstoppable!
With love and style…