PSCO | STYLING TIPS
THOUGHTFULNESS IS ALAYS IN BLOOM
As Valentine’s Day approaches, flowers often re-enter the conversation as a symbol of romance. But at Perth Style Company, we believe flowers have always meant something broader and far more enduring.
“For thousands of years, flowers have been used to say the things words sometimes can’t,” says Sara Sutton, Owner of Perth Style Company. “Love, friendship, gratitude. They’re timeless symbols of human connection.”
Today, that idea feels especially relevant. In a world that moves quickly and communicates instantly, the quiet act of giving flowers invites us to slow down. It’s less about grand gestures and more about presence. Choosing something beautiful, intentionally, for someone else.
A MORE THOUGHTFUL APPROACH TO FLOWER GIFTING
In Western Australia, flower gifting carries its own rhythm. Shaped by native blooms, seasonal availability and a relaxed way of life, the tradition here feels grounded and authentic.
Rather than excess, it’s often:
A single native stem picked up for a friend
A seasonal bunch chosen with care
Flowers given without occasion, simply because someone crossed your mind
These gestures may be small, but their impact is lasting.
SARA’S TOP 3 TIPS FOR CHOOSING THE RIGHT BUNCH
When it comes to thoughtful flower gifting, Sara believes simplicity and intention matter most.
1. Choose what’s in season
Seasonal flowers feel more natural, more local and more connected to the moment. They also tend to last longer and look effortless rather than overworked.
2. Think about the person, not the occasion
The most meaningful flowers reflect the recipient — their home, their style, their personality. A native stem, something textural, or a muted palette can say far more than a traditional bouquet.
3. Less can say more
A small, considered bunch often feels more personal than something oversized. Thoughtfulness isn’t about scale, it’s about care.
WHY FLOWERS STILL MATTER
Flowers have a unique ability to create connection. Not through words, but through feeling. They soften a space, mark a moment and remind us that thoughtfulness doesn’t need to be complicated.
“Flowers slow us down,” says Sara. “They remind us to love, to notice, and to share something beautiful.”
As Valentine’s Day approaches, perhaps the most meaningful takeaway isn’t what we give, but how we give, with intention, care and a sense of quiet generosity.
Because thoughtfulness, like flowers, is always in bloom.